Priyanka Shetty

Experience

• 

  Landmark Group

  May 2011 - Jul 2011

  Marketing Intern at Splash and Iconic

  Completed a successful research project that provides management with an insight into feedback and views of the customer on the shop floor.

• 

  Taj Hotels

  Jun 2012 - Nov 2016

  Heading Marketing & PR for Vivanta by Taj President, Mumbai to nurture a strong industry network, execute effective communication and media relation.Responsibilities:- Develop a marketing, communications, social media & PR plan including strategy, goals and budget - Handle communications across all channels for internal and external stakeholders of the hotel- Evaluate opportunities for alliances, sponsorship and advertising on an on-going basis- Skilled in handling media communication, image building and demonstrating excellence in organizing and managing various events Show less Assisting the Senior Manager of Taj Salons and Spas present in the Taj Group of Hotels.Responsibilities:- Establishing strategic alliances with stakeholders to increase revenue and operational efficiency- Develop and implement various marketing and promotional activities to increase footfall and awareness- Plan and implement marketing initiatives and monitor impact- Key focus on increasing the profits and enhancing guest satisfaction- Formulate and execute retail strategies across all salons- Identify and introduce new range of services to increase the salon revenues- Assess and monitor current skill sets as per industry standards Show less

  • Marketing and Public Relations Manager

    Sept 2015 - Nov 2016

  • Assistant Corporate Manager - Taj Salon

    Jun 2012 - Aug 2015
• 

  Tata Group

  Nov 2016 - now

  • Senior Manager - Group Corporate Communications

    Sept 2022 - now

  • Manager - Media Relations, Tata Sons

    Nov 2016 - Aug 2022