Gerry Gabilondo

Experience

• 

  Hewlett Packard Enterprise

  Jan 2008 - Jan 2009

  Jr. Business Development Manager

  Supported handling of high-end Key Accounts (Astra Zeneca, Mabe, Liverpool, others).

• 

  IBERO Ciudad de México

  Jan 2009 - Jan 2011

  Planning Analyst
• 

  Coca-Cola FEMSA

  Jan 2011 - Jan 2019

  Coca-Cola FEMSA (NYSE: KOF) is the world’s largest bottling branch of The Coca-Cola Company:- Business Product Owner for next-gen CRM and Segmentation products (SAP Hybris and CRM).- Achieved US +$60M revenue increase and reduced CRM campaigns time-to-market by 50% by deploying new targeted campaigns capability in main markets, integrated with Periscope Analytics.- Spearheaded experimentation of new digital B2B products (IoT, smart vending, IR, loyalty) leveraging Salesforce CC, Cloudcraze, Hybris Commerce and custom developments.- Led cross-functional team of 20+, including 3 direct reports. Show less

  • Senior Manager, Digital Innovation

    Jan 2017 - Jan 2019

  • Manager, Digital Innovation

    Jan 2015 - Jan 2017

  • Project Manager, Corporate Strategy

    Jan 2011 - Jan 2015
• 

  The Coca-Cola Company

  Jan 2019 - Jan 2023

  General Manager for the Direct-to-Consumer (DTC) eCommerce vertical in Coca-Cola's largest global operation. Member of US Digital Senior Leadership team - direct report under USA Chief Digital Officer:- Designed and executed DTC vision and GTM strategies across the US / Can.- Led a cross-functional team of 20+ (incl. 3 Sr. Managers as direct reports) to drive consumer acquisition, engagement and revenue growth leveraging different sub-brands (Coke Direct, Coke&GO). - Led Direct-to-Consumer channel strategy and capabilities roadmap, including "Coca-Cola at Home" eCommerce storefront (200+ SKUs).- Boosted revenue +300% expanding eCommerce capability across 5 new territories, becoming highest-growth commerce channel across Mexico. - Expanded Wabi B2B / B2C multicategory marketplace to 4 territories, became global benchmark of business model.

  • Director of Ecommerce, Direct-to-Consumer - USA & Canada

    Jan 2021 - Jan 2023

  • Deputy Director, Operations (Direct to Consumer and B2B Expansion)

    Jan 2019 - Jan 2021
• 

  Amazon

  Jan 2024 - now

  Senior Program Manager, Marketplace Strategic Communications

  Office: Worldwide Selling Partner Services (SPS)Leading Strategic Initiatives in the Selling Partners Communications space for the world’s largest online retailer and marketplace. Spearheading new strategic communications solutions, capabilities & best practices impacting 10bn+ yearly communications to drive the success of 2MM+ Amazon Selling Partners across the globe.