Avinash Hongal

Experience

• 

  Lokmanya Multipurpose Co-Op. Society Ltd

  Jun 2019 - May 2020

  Digital Marketing Executive

  - Managed social media profiles, content posting, scheduling, and community engagement while developing campaigns on Facebook, Instagram, and Google Ads.- Executed PPC campaigns across Facebook, Google Search Ads, and the Display Network.- Collaborated with the marketing team to implement social media strategies, track performance, and report key metrics to business heads.- Contributed to SEO tasks, including keyword research and website optimization to improve search rankings.

• 

  Amaze Inc

  Nov 2020 - Jan 2023

  - Planned and executed digital marketing campaigns, including SEO, SEM/PPC (Google Ads, Bing Ads), SMM, Amazon SEO & Advertising, ASO, Branding, and Market Research.- Led SEM and SEO initiatives across Google Ads, App ASO, Amazon Ads, and website SEO to enhance search engine rankings and drive traffic.- Managed Amazon Sponsored Ads and SEO strategies, focusing on ad strategy, keyword bid optimization, ACOS monitoring, and A+ content creation. - Implemented link-building campaigns aligned with SEO goals, including off-page submissions and on-page optimization.- Collaborated with developers to optimize website and app store listings, improving site traffic and app visibility, keyword rankings.- Proficient in Google Play and iOS App Store Optimization, keyword research tools, competitor analysis, and app tracking for installs and performance.

  • Sr. Digital Marketing Specialist

    Apr 2022 - Jan 2023

  • Digital Marketing Specialist

    Nov 2020 - Mar 2022
• 

  MarketStar India (Regalix)

  Feb 2023 - now

  Digital Marketing Specialist

  - Managed and optimized multi-channel digital marketing campaigns across SEM, PPC, and ABM platforms, driving measurable results and ROI.- Developed and implemented targeted ABM campaigns using Demandbase, RollWorks, along with awareness campaigns across key channels such as DV360, YouTube, and Facebook Campaign Manager.- Planned and executed SEM campaigns (Google Ads, Bing Ads) using SA360, optimizing performance.- Utilized data analytics tools like Google Analytics and SEMrush to track performance and make real-time adjustments to campaigns.- Performed A/B testing on ad creatives, landing pages, and messaging to continuously improve performance.- Executed link-building and on-page SEO strategies to enhance website visibility and rankings.- Managed budget pacing across multiple accounts, uploaded campaigns via Google Ads Editor, and created detailed reports and dashboards in Looker Studio.- Led weekly client calls, offering optimization strategies, and provided training and support to new team members on daily tasks. Show less