
ZULA E.
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About me
MSc | MBA | BABs | Marketing & Commercial Manager | Driving Strategic Growth & Global Partnerships
Education

University of Suffolk
2018 - 2019Master of Business Administration - MBA
Birkbeck, University of London
2021 - 2022Msc Marketing
Cardiff Metropolitan University
2008 - 2012Bachelor of Arts (BA) Business Administration and Management, General
Experience

Victoria and Albert Museum
Jul 2009 - Jul 2012Team member
TDBMongolia
Jan 2013 - Dec 2017Customer Relationship Management ManagerLaunched the first VIP card and developed an in-house customer benefits and loyalty program. Designed and implemented a comprehensive Customer Relationship Management (CRM) program, driving customer engagement, focused on retention and increased cross-sales by 20%.Implemented streamlined programs that significantly reduced paperwork andoperational time within the bank.Initiated the implementation of a QR code system for enhanced customer convenience and efficient transactions.Led customer retention initiatives, resulting in a notable 10% reduction in customer churn.Conducted in-depth analysis of online banking issues, implementing processimprovements that increased customer satisfaction by 8% and reduced call volume.Standardised customer service across branches, ensuring consistent and high-quality service delivery. Developed and delivered training programs to enhance employee knowledge and skills, resulting in improved customer satisfaction.Created an evaluation program for customer service staff to monitor and enhance performance, maintaining optimal service standards. Show less

XacBank
Jan 2018 - Nov 2018Product Development SpecialistEstablished and maintained a relationship with the FRC (Financial RegulatoryCommission) of Mongolia, obtaining official insurance inter-mediation licenses for all branches of XacBank.Achieved a 10% increase in cross-sales of loan insurance products.Successfully renewed the Cooperation agreement with "Tenger" Insurance LLC for a 5-year period, securing advantageous conditions for the bank.Initiated and oversaw the development of the mobile application project for the bank's insurance products.Organised and executed a successful marketing campaign to drive sales growth of insurance products. Show less

The Wellness Lab
Dec 2020 - Feb 2022Manager | Executive assistantPlayed a key role in re-branding efforts, including revamping the brand image, online presence, and clinic's interior design.Designed and launched a new website (www.thewellnesslab.com), enhancing user experience and increasing online visibility.Directed clinic operations, optimising efficiency, productivity, and delivering training to new staff members.Proficiently prepared and edited presentations, reports, and documents for theexecutive team, while providing guidance and assistance to colleagues. Show less

Nutriprep Nutrition
Mar 2022 - Dec 2022Marketing LeadConducted competitor market research to identify differentiation opportunities and potential beneficial business models for Nutriprep Kitchen (re-branding start-up).Developed a comprehensive social media mood board and proposed a marketing strategy to boost engagement, conversion, and business growth.Recommended optimal posting frequencies for different social media platforms based on industry best practices and target audience behaviour.Provided a forecast for Nutriprep Kitchen's growth in one year, supported by statistical evidence and aligned with the proposed marketing strategy. Show less

Huntvale London Ltd.
Sept 2022 - Jul 2023Project Development ManagerAutomated and integrated processes for listing 30 properties on well-known short-term rental platforms, including Homes&Villas, Booking, VRBO, and Airbnb.Hostaway Vacation Rental Software has been implemented to streamline andoptimise calendar management, guest messaging (the result of which is 60%automated), and payment invoicing (which is 80% automated).Generated monthly data reports to provide valuable insights for decision-making and analysis. Achieved a significant 35% increase in occupancy rates and revenue by effectively managing the rental booking system through automation. Show less

Tech Mahindra
Aug 2023 - Oct 2023Optical Character Recognition (OCR) SpecialistAs an Optical Character Recognition (OCR) Specialist at Tech Mahindra within the Google Business Solutions Team, I specialise in leveraging advanced OCR technologies to convert Traditional Mongolian scripts into digital formats, enhancing accessibility and digitisation efforts. I was a key contributor to a dynamic 3-month project focused on Traditional Mongolian Script Writing, which successfully transformed handwritten Mongolian manuscripts into digital content.

LSI Education
Jan 2024 - nowMarketing & Commercial ManagerB2B sales Digital Marketing Social Media Manager
Licenses & Certifications

Customer satisfaction management
Asian Productivity OrganizationJul 2017
Account manager
Trade and Development Bank - TDBApr 2017
Languages
- frFrench
- moMongolian
- enEnglish
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