Vivek Gudibande

Experience

• 

  University of Nevada, Las Vegas

  Aug 2014 - Dec 2015

  • Created and managed databases for the Hotel Administration, University of Nevada, Las Vegas and a supermarket store using MySQL• Collaborated with IT support staff in monitoring database maintenance using webpages as front end• Developed a line optimization algorithm using Python to forecast the ideal number of cash counters to be open to strike a balance between customer satisfaction and operational cost• Compared four algorithms: Linear Regression (77.35% accuracy), Neural Network (78.75% accuracy), ARIMA (77.58% accuracy) and ARIMAX (76.22% accuracy) • Assisted the Director with operational methodologies of budgeting, forecasting and Hyperion solutions Show less

  • Graduate Teaching Assistant

    Jun 2015 - Dec 2015

  • Data Analyst

    Aug 2014 - May 2015
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  Scientific Games

  Jul 2016 - Jul 2019

  ▪ Worked in a client-facing environment as a liaison between the stakeholders and the development team to grasp complex business requirements and frequently communicate goals and outcomes▪ Identified and implemented collaborative approaches for inbound marketing using promotions and demand generation campaigns▪ Served as a project lead with 8 technical and functional analysts to interpret multiple data sources with more than 1 million records to identify trends and resulting in a growth in the overall revenue▪ Implemented structured project management workflows on JIRA to drive alignment, improve decision making and define project road-maps in compliance with the Project Management Life Cycle policies▪ Designed Use Cases, Unified Modeling Language diagrams, reviewed User Acceptance Test plans, monitored the customer feedback and delivered over 10 projects with high Customer Satisfaction Score▪ Performed Cost-Benefit Analysis and achieved a 5% increase in Return on Investment after partnering with development team to design a successful data integration process and automate the manual processes▪ Implemented a change management methodology and executed A/B testing in the marketing campaigns resulting in cut off in the overall expenses for the clients▪ Created a Tableau dashboard to identify the casino players’ fraud activities, resulting in operating profit increase in 6 months and in turn leading to higher adoption of the Scientific Games business tools Show less

  • Senior Business Analyst

    Jan 2019 - Jul 2019

  • Business Analyst

    Jul 2016 - Jan 2019
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  Credit One Bank

  Jul 2019 - Jun 2021

  Marketing Analytics Manager

  • Analyzed data using SQL queries and BI Reporting tools to perform KPI optimizations resulting in increase of the mobile app downloads by 9% in 3 months and in turn leading to higher adoption of the bank products• Partnered closely across multiple teams (Risk Managers, IT, Compliance, Stakeholders) to align on campaign executions, targeted existed customers and increased the retention rate through offer enhancements by 1.5%• Implemented a change management methodology and executed A/B testing in the marketing campaigns resulting in a 2% cut off in the overall expenses• Designed Use Cases, developed Business Requirement Documents (BRD) and reviewed User Acceptance Test plans of over 15 analytical projects Show less

• 

  Amazon

  Jun 2021 - now

  • Developed and expanded the coverage of the Amazon Seller Fraud Mitigation program by 15% across globe and provided recommendations using intelligent data which resulted in a decrease of seller abuse rate by 2%•Performed A/B test and launched a program action that allowed early detection of the potentially fraudulent items listed on the Amazon platform and reduced enforcement rate by 4%

  • Technical Product Manager

    Mar 2022 - now

  • Business Intelligence Analyst II

    Jun 2021 - Mar 2022