
Hodan Ibrahim
Social Media Marketing Intern

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About me
Former,Executive Communication & Engagement @WiproUK👩🏿💻 | I use Data, Marketing & Social Skills to move projects along|🧠 Powered by ADHD | Project Management | HR
Education

Sheffield Hallam University
-Bachelor of Arts - BA Mass Communication/Media Studies 2.1Activities and Societies: University Paper Class Rep
Experience

Udqoon
Mar 2017 - Feb 2018Social Media Marketing InternAs a Social Media Intern at a new Perfume E-commerce brand planned and created social media posts on all social media platforms, as well as developed Web Design skills Built responsive website pages and components from concept all the way to completion with aid from the bottom up, fashioning everything from the homepage to site layout and function.Developed social media publishing schedules, including copy and optimal posting times for clients in international markets to advertise for special celebrations (Eid) Researched and developed comprehensive competitive and market analyses of social media usage and industry best practices for social media. Presented report to senior executives who approved and used it for implementation. Devised and carried out marketing plans for global markets specialising in significate religious celebrations. Show less
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THE TRANSFORMATION TRUST (ENGLAND)
Jun 2017 - Aug 2017Student MentorAs a Junior University Representee, during the summer travelled to twelve low-income London Boroughs discussing the importance and benefits of University. Undertook proper research on reasons for university attendance hesitation for students in low-income areas for the organisationProvided personal statement workshops and promoted university outreach to students and teachers Gave examples of student university life at University that are appealing to students with a 35-minute vlog created from my personal experiences Show less

Alshaya Group
Sept 2018 - Jun 2019As a Project Management Intern was responsible for communicating with various departments to keep everyone on board about any changes to the project plan. Partnered with a broad range of internal stakeholders during the executive decision-making phase to plan 30% of the project scope in 3 months to identify process improvement or corrective action.Streamlined global project engagement from 12% to 26% in 3 months by understanding the needs and nuances of all affected teams within the EMEA Market.Maximised and reached product deadlines by 33% within three months by managing and partnering with external contracted teamsWorked closely with and built relationships with eternal consultants from IBM, Blue Yonder and more. Show less As a Change Management Intern was responsible for implementing new concepts within the company Alshaya and helped transform how the organisation operates. Examined existing change management structures and then compared to new practices by viewing data from 2016 to 2019 within four months resulting in a comprehensive overview of results for the processes and program teamsReviewed diverse organisational problems to assess concerns in workflows, communication and cost controls which increased productivity by 48%. Utilised effective upselling techniques to increase internal users’ interest in new software by 56%, allowing for considerable staff retention and satisfaction for critical stakeholders.Investigated diverse organisational problems to assess concerns in workflows resulting in increased productivity by 48% in 4 months, allowing for faster uptake of new skills Show less As an HR advisor, the role focuses mainly on overseeing the human resources administrative procedures in the company. Planned learning and development onboarding strategies resulted in an increased number of participants by 26% in 3 months, allowing for faster uptake of internal learning opportunities.Developed existing personal ability to multitask, meet tight deadlines, and switch gears at a moment's notice to meet the needs of a global workforce by communicating previously weekly to now daily in 3 months resulting in better company-wide communicationActively researched internal opportunities for further personal growth, regularly attending HR training and improvement programmes. Resulting in a 34% increase in company practices for supporting new starters with screening and vetting checks to ensure employee readiness for work. Show less
Project Management Intern
Apr 2019 - Jun 2019Change Management Intern
Jan 2019 - Apr 2019HR Advisor Intern
Sept 2018 - Dec 2018

Sheffield Hallam University
Sept 2019 - Aug 2020Placement RepresentativeAs a Placement adviser, I guided career choice, employment, training, and other opportunities for young people and the unemployed.Evaluated new job posting data to find relevant roles for each client. Increasing job search satisfaction by 30% in 4 weeks by monitoring hiring trends, specifically in Industrial Placement positions. Coordinated access to support services, education, and training providers, ensuring candidates remained engaged and motivated during unemployment. Developed tailored career pathway plans for candidates, reviewing plans regularly to reflect updated circumstances resulting in a 20% client satisfaction rating in 3 months by specialising in bespoke application trainingReverse marketed candidates, cold- and warm-calling potential employers directly to increase employment outcomes by 32%. Show less

Udqoon
Jun 2020 - Jan 2022Social Media ExecutiveManaged social media and web channels, campaigns, and team members to sustain an engaging audience experience and increase audience satisfaction.Promoted brand awareness and community engagement by 67% in three months, resulting in significant consumer repeat journeys on a few touchpoints; websites and Facebook Groups.Strategised and tested new advertising campaigns and better brand awareness processes to build 34% in a year to gain notoriety in the international target market. Also, ensuring all ads meet and match Uqdoon's brand image and work correctly on the site.Motivated higher-ups to attend professional brand networking events to build the small business existing connections 70% in a year in order to gain knowledge from existing markets and build future collaborative projects.Planned Facebook, Google and Web AD Campaign strategy for the company to optimise customer views by 20% in 5 months to expand existing markets. Show less

Brick Lane Vintage
Sept 2020 - Dec 2020Retail SalesworkerAs a Retail Assistant responsibilities included the day-to-day management of the store. Duties included keeping track of stock to ensure that the store can meet demand and monitoring trends to maximise sales. Created a more prominent social media presence by having good knowledge of the digital advertising space, using research to keep up to speed with the industry trends and sites like Instagram reels to innovate the companies' digital channelsOversaw queries from customers, employees, and managers with questions about stock, inventory, and supplies, increasing Christmas sales by 20% in 3 months by updating and monitoring product outgoings.Redesigned existing social media awareness to go from 23.4k followers to 24.7k followers in 3 months by updating social media outreachTrained and onboarded new hires to build company coherence, increasing positive work relationships by 60% in 3 months by creating social outings and team-building exercises Show less

Duckworth Books
Jan 2022 - Sept 2022As a Events & Admin Assistant, the role focuses on building and creating a book launching events database for book campaigns and managing office admin. Streamlined events outreach engagement by 25% in 3 months by emailing and communicating with guests daily to increase book launch awareness Improved mailing and send-out processes from daily to weekly in 3 months in order to have consistent office send-out days and manage the incoming and outgoing productsImplemented tools to track and report large event campaigns to maximise campaign reach and communicate for author needs using first and third-party data to analyse event-goers. Providing visibility to the senior sales team for the status of all office data from stationary to technology. Then analyse the costs and needs of each product, and review any potential issues that have been raised proactively with a view to early resolution of problems from suppliers. Show less As a Publicity Assistant, the role includes supporting the broader Sales and Publicity team in developing and executing book campaigns, helping ensure that everything needed to engage readers and drive sales is available. Documenting and comparing existing Independent bookshop with new email campaign plan engagement, which increased email clicks by 45% in six months by building a brand-focused email outreach template.Planning festival outreach campaigns for Spring and Summer 2021 till the end of 2023 in six months, resulting in an increased amount of Duckworth Authors at UK book festivals, like the Out & Wild spring festival.Streamlined the existing sales viewing metrics by 15% in four weeks by optimising existing data into one coherent sales document for the senior sales and publicity members. Allowing for the status of all book orders from retail and independent book shops to be visualised and reviewed Created market research on what would highlight Duckworth to future publishing hopefuls' viewing and reviewing goals and queries on gaining a role within publishing. Boosting website views by 12 % in ten days by creating a blog post titled 'Advice for Future Publishing.' Show less
Events & Administrative Assistant
Apr 2022 - Sept 2022Sales and Publicity Assistant
Jan 2022 - Apr 2022

Wipro
Feb 2023 - Mar 2024Key Responsibilities:Stakeholder Relationship Management: Develop and maintain strong, trust-based relationships with executives, clients, partners, and other key stakeholders. Understand their unique requirements and expectations.Communication Strategy: Create and execute a comprehensive communication strategy that aligns with the company's goals and ensures stakeholders are informed, engaged, and satisfied. This includes crafting compelling messages and delivering impactful presentations.Needs Assessment: Conduct thorough assessments of stakeholder needs, gathering feedback and insights to identify improvement areas or collaboration opportunities. Act as a liaison between stakeholders and the organization.Issue Resolution: Address stakeholder concerns and challenges promptly and effectively. Collaborate with internal teams to resolve issues, ensuring minimal disruption to operations and maintaining stakeholder satisfaction.Education and Awareness: Provide stakeholders with relevant industry insights, market trends, and updates about the organization's offerings. Share knowledge and expertise to help stakeholders make informed decisions.Account Growth: Identify opportunities for account expansion and revenue growth by proposing new solutions, products, or services that align with stakeholder objectives and needs.Contract Management: Assist in contract negotiations, renewals, and updates to service agreements, pricing, and terms. Ensure compliance with contractual obligations.Satisfaction Monitoring: Continuously monitor and measure stakeholder satisfaction through surveys, feedback mechanisms, and performance metrics. Develop strategies to enhance stakeholder experience and loyalty.Cross-functional collaboration: Collaborate closely with internal teams, including sales, marketing, product development, and customer support, to ensure seamless delivery of services and solutions to stakeholders. Show less During my six-month tenure as a Project Management Coordinator, my primary responsibility was to analyse and review hiring data for the project. This involved gathering, processing, and examining data related to the hiring process, ensuring accuracy, and identifying trends or areas for improvement.In addition to my data analysis role, I also had the opportunity to take on other tasks:1. Speaker: I had the chance to act as a speaker, which likely involved presenting findings or updates to relevant stakeholders. This role allowed me to develop my communication and presentation skills, ensuring that project updates were effectively conveyed to the teams.2. App Tester: I spent time as an app tester, which likely involved evaluating the functionality, usability, and quality of project-related applications or software. This hands-on experience provided valuable insights into the project's technical aspects and helped identify and report any issues or bugs.3. Collaboration Across Locations: I worked collaboratively with teams both in the UK and the India office. This cross-office collaboration allowed me to gain exposure to different work cultures, perspectives, and processes, enhancing my ability to work in diverse and globally distributed teams.4. Record Keeping: I learned the importance of maintaining clear and organized records. This skill is crucial in project management to track progress, document decisions, and ensure accountability. Keeping clear records contributes to effective project management and helps with future analyses and audits.Overall, my role as a Project Management Coordinator involved data analysis, presentation skills, hands-on testing, cross-office collaboration, and meticulous record-keeping. These experiences provided me with a well-rounded skill set and valuable insights into project management processes. Show less
Executive Communication & Engagement
Sept 2023 - Mar 2024Graduate Project Management Coordinator
Feb 2023 - Sept 2023
Licenses & Certifications
- View certificate

Technical Support Fundamentals
CourseraSept 2022 - View certificate

Excel Dashboard for Beginners
SimplilearnMar 2023
Languages
- enEnglish
- soSomali
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