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Susan Scheidler

Susan Scheidler

Intern at Ferrovial's Corporate Communication department

Followers of Susan Scheidler729 followers
location of Susan ScheidlerMunich, Bavaria, Germany

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  • Timeline

  • About me

    Experienced B2B Marketing Pro | Expert in Marketing Automation, Lead Gen & ROI Optimization with MCAE & SFDC

  • Education

    • Fachhochschule Hildesheim/Holzminden/Göttingen

      2002 - 2007
      Dipl.-Des. (FH) - a german university degree Corporate Identity/Corporate Design

      Activities and Societies: 2006 - 2007 Corporate Identity/Corporate Design Team of the university HAWK (University of applied sciences and arts)

    • ESIC: Business & Marketing School

      2012 - 2013
      Master's degree (which consists in total of 360 ECTS) European Master in Relationship, Direct and Interactive Marketing Very good

      Major fields of study:- Customer Acquisition and Loyalty Strategies- Digital Marketing Strategies- Customer Relationship Management- E-commerce- Direct and Interactive Communications- Online Advertising Management- Master's thesis: blog about CEM in the automotive industry (grade: excellent)

    • Quadriga University of Applied Sciences

      2020 - 2020
      Think B2B

      Two-day seminar at Quadriga University Berlin:- Identifiying and structuring of target groups and market segments- Focused sales approach- How to develop the adequate strategy for the market access- Selection of media for an additional benefit

    • Universidad Politécnica de Valencia

      2004 - 2005
      Industrial Design

      - Erasmus grant

  • Experience

    • Ferrovial

      Feb 2008 - May 2009
      Intern at Ferrovial's Corporate Communication department

    • Deloitte

      May 2009 - Jun 2014
      Experienced Senior at Deloitte's Marketing and Communication department

    • Linde Engineering

      Feb 2015 - Aug 2022

      • Global Marketing Communications Manager at Strategy & Marketing department

        May 2020 - Aug 2022

      • Global Marketing Communications Manager at Sales Operations & Communications department

        Jan 2018 - Apr 2020

      • Global Marketing Communications Manager at Communications & IR department

        Feb 2015 - Dec 2017

    • Getinge

      Sept 2022 - now
      Global Marketing Automation Manager

      My tasks are managing and optimizing email marketing campaigns using Pardot (MCAE) and Salesforce.com to drive lead generation and customer engagement. I oversee the global marketing automation set-up, digital customer journeys, and contact management to enhance lead nurturing. I track key performance indicators and campaign ROI to maximize campaign effectiveness and business growth.

  • Licenses & Certifications