Elena Pankratova

Experience

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  Maggwey

  Apr 2016 - Aug 2018

  • Maintain team coordination - planning and scheduling• Support communication with clients• Achieved client’s expectations through implementing proper tasks within a team• Analysis and reporting of information regarding projects• Provided leadership and project planning • Created design various digital and print materials• Implemented graphics for email, web, and app products• Created eCommerce email layout designs for multiple brands• Worked with mobile applications and websites

  • Project Manager

    Jun 2017 - Aug 2018

  • UX/Graphic Designer

    Apr 2016 - May 2017
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  Pure Lab Diamonds

  May 2020 - Aug 2020

  Marketing Coordinator

  • Maintained company websites updating with new products and offers• Managed content distribution for various online channels and media platforms• Worked with creative teams to deliver productive marketing campaigns.• Planned advertising campaigns for online, print and other mediums.• Posted new content for products and services when managing marketing and release calendarsRESULTSLaunched a new marketing campaign which increased brand awareness by 50%.By implementing new strategies and employing successful tactics, we reached our sales targets, surpassing the previous period by 35%. Show less

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  Pure Lab Diamonds

  May 2021 - Jun 2022

  Marketing Administrative Assistant

  • Developed creative digital content and unique campaigns to drive brand awareness for social media.• Worked with creative teams to deliver productive marketing campaigns.• Planned advertising campaigns for online networks.• Organized schedules, workflows, and shift coverage to meet expected business demands.• Demonstrated excellent communication skills in resolving product and consumer complaints.RESULTSSetting reasonable goals and restructuring content strategy increased traffic by 20% within the first three months. By finding the right platform for promoting our product and creating engaging content, we gained new visitors, followers and increased sales. Show less

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  Corcoran's Furniture & Carpets

  Oct 2022 - Jun 2023

  SEO/ Marketing Administrative

  • Maintained customer database• Assisted with daily operations (schedules and workflows)• Developing engaging and informative content for eCommerce • Updating the website with new introductions and removing discontinued items• Handling consumer email inquiries from the website• Created and updated marketing materials for the sales team and tradeshow• Maintained company websites, updating them with new products, offers and prices• Managed content distribution for various online channels and media platforms• Worked with creative teams to deliver productive marketing campaigns• Supported SEO initiatives that contributed to marketing and company goals.• Wrote original keyword-rich content following branding and SEO best practices.• Conducted keyword research and SEO briefs• Measured and reported on content performance• Performed keyword research and competitive analysis to identify effective strategies to meet company goals. Show less

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  The Wong Group at Wellington-Altus Private Wealth

  Dec 2023 - now

  Associate

  ● Collaborated with the marketing team to develop and execute content plans that align with SEO goals and enhance brand presence● Designed marketing materials such as event banners, brochures, and presentations, maintaining brand consistency and visual appeal.● Helping with content preparation for Blog/Insights Page on the website● Optimized website content and structure for search engines, focusing on local SEO and best practices to increase site traffic and user engagement.● Analyzed website performance metrics using tools like Google Analytics and Search Console to track SEO improvements and identify growth opportunities Show less