Yasmeen Ghantous

Experience

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  Family Flavors Magazine

  Aug 2012 - Aug 2012

  Intern - Editorial Staff

  • Organized and filtered image databases for quality• Created 10+ articles and conducted primary surveys to understand impact on cultural and social aspects of Jordan• Organized 3-day ‘Kids Expo’ to promote wellness at an early age

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  Stardust Academy for the Performing Arts

  Feb 2014 - Mar 2014

  Social Media / Content Internship

  • Improved the academy’s organic engagement on social media channels by 25% month-over-month (FB & Insta.)• Implemented the ‘Wall of Fame’ concept to boost participant motivation through ‘honor’ incentives

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  USAID Jordan Economic Development Program

  Sept 2016 - Oct 2016

  Intern in Marketing & Tourism

  • Researched internal and external databases for data on hotels, resorts, tourism centers and advertising agencies • Proof read draft plans and edited required project documents in English

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  EIGHTYDOTS

  Aug 2017 - Jan 2018

  Analyst and Content Manager

  • Supported the team with reliable market information and as a point of contact for BMW and MINI subsidiaries• Managed userbase over 17 markets using inhouse CRM tools• Performed market analysis to explore key market indicators for demand in BMW using Adobe Analytics• Marketed new website rollouts and participated in website screenings for BMW and MINI• Managed content media creatives to increase social media presence across major channels like Facebook and Instagram• Researched and strategized content marketing plans for NEFF (Bosch) and NOTHANGRY Show less

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  Media-Lobby - Pikosso Event GmbH

  Aug 2018 - Nov 2018

  Event Manager & Marketing Manager

  • Cooperation in conception and execution of the event design • Production of sponsorship and partnership collaborations• Editorial work and content management in the context of publications for the PresseBall • Support in the accounting and cost tasks• Translation of necessary documents, press releases...etc from German to English

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  TANWEER Business Consultancy & Training Company

  Apr 2019 - Oct 2019

  Freelance Event Coordinator

  • Planning and execution one major international workshop “GO Creative: Unlock your creative potential “ • Responsible for logistical aspects for the workshop; communicating with venue event managers and arranging site-visits. • Coordinating event aspects, such as seating, dining, and guest list• Production of sponsorship and partnership collaborations• Created sales pitches for potential sponsors • Created sales pitches and negotiated contracts with potential event clients and participants• Support in the accounting and cost tasks• Creating sales opportunities for future events during client liaisons • Created and managed monthly social media calendars for all platforms (Facebook, Instagram, LinkedIn)• Liaise with graphic designer for all media materials• Manage Facebook and Instagram media promotions and advertisements • Daily follow up with potential companies for participation Show less

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  مؤسسة رندا عازر للآستشارات و الموارد البشرية

  Feb 2020 - Jul 2020

  Consultant - Digital Marketing and Event Management

  Brand Management & Digital Marketing:• Managing 3 Social Media accounts (Facebook, Instagram and LinkedIn)• Creating, planning and executing content strategies and monthly editorial/platform• Assisting in website creation and content • Copywriting and content writing • Social Media management: Customer / Interaction and engagement• Monthly Social Media audit • Email marketing campaignsEvents Coordinator:• Planned and executed 2 successful Workshops (Offline event workshop as well as an Online Workshop) “Presenting with Impact” & “How to turn your Dreams into A Reality” with average of 50 members / event.• On-the-Job photography and social media management • Planning and managing all facets of event, including logistics, scheduling and budgeting• Planning and executing event advertisement, including media outlets, social media, graphics and communication• Facilitating and managing speaker requirements (AV and personal)• Overseeing the execution and management of the event / host online webinar Show less

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  Mass Revenue

  Jul 2020 - Sept 2020

  Social Media Marketing Specialist

  • Researching content ideas based on Market research of the client• Monitoring clients’ content• Publishing posts and/or stories on clients’ designated social media platforms.• Designing creatives for clients, in collaboration with assigned graphic designer• Copywriting• Creation and curation of content editorial (industry-related content as well asUser generated content)• Creating and developing Social Media presentation proposals for new clients• Liaising with team leader in regards to social media and content strategy Show less

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  Prezlab

  Oct 2020 - Sept 2021

  Marketing Executive

  • Creating and developing marketing & content strategies• Developing, creating and arranging for the efficient distribution of marketingmaterials across all channels (Facebook – Instagram – LinkedIn – Twitter)• Creating, and managing content editorial calendars and creative briefs• Performing market research and competitive analysis• Creating analytics dashboard for Google Analytics and Facebook Ads Managerand Mailchimp• Collaborating with multimedia design and art design staff to create content forsocial media• Supporting in Website content writing and copywriting• Creating and developing email content campaigns via MailChimp• Researching, creating, and developing blog strategy and content• Publishing on and monitoring social media channels Show less

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  Business and Professional Women Association- Amman (BPWA)

  Nov 2021 - Feb 2024

  Marketing and Communications Coordinator

  Main competencies: Marketing and Communications Management, Media & Public Relations, Brand & Quality Management, Basic Design, Event Management, Project Management:• Formulate and implement BPWA communications and marketing strategies thatsupports business development• Manage, plan and execute social media strategy, channels through competitiveresearch, platform determination, benchmarking, and messaging and audienceidentification• Generate, Organize, ideate and implement of BPWA campaigns as well asmonthly content editorials (original text, images, video) that builds meaningfulconnections and encourages community members to take action• Design, review artwork, and brief designers for all BPWA artwork related toprojects and/or activity calendar• Monitor and track project progress and social media KPIs• Produce and distribute correspondence memos, letters, emails and forms,ensuring they are aligned with strategy• Support in website development and website content creation• Support to the CRM system, members’ e-mails and data management.• Lead on content development including, press releases, newsletter,organization blogs, annual report ...etc• Create and maintain comprehensive marketing documentation, plans andreports, develop and maintain a filing system• Act as the focal point of contact and communicate project status adequately toall partners when required• Provision of inputs and information for BPWA yearly/monthly & weeklymarketing and communication strategy based on BPWA overall strategy andaction plan. Show less

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  Elia Nuqul Foundation

  Feb 2024 - now

  Communications and Fundraising Section Head

  • Strategic Planning: Develop and implement comprehensive communication and fundraising strategies aligned with the foundation’s mission and goals.• Fundraising Campaigns: Design, execute, and manage fundraising campaigns, including events, online appeals, and donor outreach initiatives.• Donor Relations: Cultivate and maintain relationships with major donors, sponsors, and partners; prepare and present financial reports.• Content and Social Media Strategy Building and Execution: Create and execute strategic content and social media plans to enhance engagement, drive awareness, and support fundraising goals.• Content Creation: Oversee the creation of engaging content for various channels including social media, newsletters, press releases, and the foundation’s website.• Content Creation: Develop and produce content, including videography, photography, and copywriting, capturing live footage of events and activities.• Public Relations: Manage media relations and coordinate with PR agencies to enhance the foundation’s visibility and reputation.• Team Leadership: Supervise and work along side Fundraising Officer; set objectives, provide guidance, and conduct performance evaluations as well as plan and organize offline fundraising activities and events • Budget Management: Develop and manage the communications and fundraising budget; ensure efficient use of resources and track financial performance.• Event Management: Plan and execute high-profile events and campaigns to raise awareness and funds for the foundation.• Reporting and Analytics: In collaboration with the social media agency - Monitor and evaluate the effectiveness of communication and fundraising strategies; prepare reports and analyze metrics to drive continuous improvement.• Collaboration: Work closely with the team to ensure consistent messaging and support organizational initiatives and objectives. Show less