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Beau Dallon

Beau Dallon

Sales & Licensing Manager

Followers of Beau Dallon1000 followers
location of Beau DallonGreater London, England, United Kingdom

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  • Timeline

  • About me

    Founder The Food Beaver: producer of food seasonings. Freelance/consultant media sales, management and marketing expert.

  • Education

    • University of Brighton

      2001 - 2004
      BA (Hons) Music & Visual Art

      Music and Visual Art

    • Tunbridge Wells Grammar School for Boys

      1993 - 2000

  • Experience

    • Miki Dallon Productions

      May 2006 - Sept 2008
      Sales & Licensing Manager

      Music catalogue sales, marketing and licensing of collectable material to worldwide record labels and affiliated companies.Overhaul of business into digital music era, generating significant revenue for the company in the download market.

    • The Brandspace Group

      Sept 2008 - Apr 2011
      Account Manager

      Agency Sales Account Manager responsible for all Regional Agency and select London Agency business.Specialist areas/opportunities included: Retail Media (changing rooms, POS in-store and online), sampling, experiential/promo and sponsorship.High performance track record, surpassing targets and delivering new business/ incremental revenue across all areas of responsibility.

    • Clear Channel Outdoor UK

      Apr 2011 - Jan 2013
      Agency Account Manager

      Out-of-Home Media Sales across various formats and environments - digital, roadside, premium, POS, malls, bars.Significant experience with WPP including Group M and Kinetic agencies.Consistent high performance and surpassing of targets, in particular taking MEC to the highest spending agency at Clear Channel in 2012 with £20m gross media bookings.

    • Eye Airports

      Jan 2013 - Jul 2016
      Head of Agency Sales

      Eye Airports/Airport Media was a progressive, digital out-of-home media company responsible for major UK Airport advertising contracts. My overall responsibility was to lead, manage, drive and grow the agency sales sector of the business, focusing on generating digital advertising revenue from specific target clients through rigorous sales strategy. Duties and experiences included:• Leadership and management of agency relationships and revenue covering WPP/Group M, Dentsu Aegis, Havas Media Group, Omnicom, Interpublic and Publicis. • Successful leadership and management of team of 5 agency sales staff, ranging from junior exec to senior Business Director level.• Broad knowledge of major media agencies and respective client bases, with strong relationships at senior/board level as well as throughout communications planning and strategy teams.• Responsibility for over £3m of company revenue, equal to 1/3 of total company target.• Solid internal alignment with Commercial Director, Client Director, Ops Director, Head of Trading and Marketing Department, ensuring consistency/effectiveness from a commercial and client perspective.• Core client focus to maintain and grow existing business, with bespoke strategy for key clients.• Strategic new business planning and implementation with a focus on proactivity.• Revenue forecasting and budget planning, driving and delivering targets through rigorous pipeline management and detailed business forecasts.• Expertise in wide range of media opportunities to include digital, targeted mobile/ad-tech solutions (iBeacons, Eddystone, Hyper-local, programmatic), ambient, sponsorship, interactive and experiential. • Proven track record of delivering innovative campaigns, strategic pitches, new concepts and results.• Winner of multiple company and industry awards for digital, innovative and interactive campaigns. Show less

    • Addvantage Media

      Aug 2016 - May 2017
      Director of Media Partnerships

      CONSULTANCY CONTRACT POSITION; responsible for delivering revenue growth across an exclusive portfolio of online publishers within the Travel, Entertainment, Sport and Education sectors; to include premium inventory on desktop, mobile, CRM/database communications and in-app digital media opportunities. Duties and experiences included:• Creation and implementation of business planning and strategy for key target clients across the Travel, Technology, Telecoms, Retail, Autos, Business & Finance categories within the UK and International advertising market.• Focus on both client direct and media agency relationships, with communication at all levels from Marketing Directors to agency comms planners and digital planning/activation specialists i.e. iProspect, Affinity.• Responsibility for 50% of company revenue generation, focussed on new business and proactivity, building business and relationships from ground-up into long term and lucrative partnerships.• Exclusivity of media representation relationships with publishers, ensuring controlled and guaranteed exposure of client advertising activity within absolute brand safe environment.• Working with brands/clients in direct buy, PMP and controlled open market scenarios i.e. whitelisting of brands for automated/programmatic/RTB media buying.• Delivering and managing client advertising activity and performance via Rubicon SSP.• Providing integration via AppNexus and AOL Marketplace DSP’s.• Successful delivery of new business into company, significantly increasing brand count and visibility within the UK and International advertising space. Show less

    • The Food Beaver

      Feb 2017 - now
      Founder

      Founder and creator of The Food Beaver - producer of 100% natural, vegan and allergen free spice blends/seasonings for food and developer/author of TheFoodBeaver.com - a food & drink related website/blog where I publish free recipes, top cooking tips and feature articles on food related topics, with a focus on local, fresh, quality produce and simple ways to make the best of it. Tasty food made simple.Implementation and advanced knowledge of product development, e-commerce, sales and digital marketing (content creation, SEO, SEM, SMM and email).TheFoodBeaver.com | Facebook: The Food Beaver | Twitter: @thefoodbeaver | Instagram: thefoodbeaverTo find out more about The Food Beaver products and services, please visit any of the above platforms. Show less

    • Intu

      Sept 2018 - Jan 2020
      Commercial Partnerships

      Fixed term contract position (extended) to oversee commercial partnerships, sponsorship and out-of-home media/advertising opportunities, with a particular focus new business and revenue growth across a portfolio of 16 major shopping centres and leisure destinations in the UK. Responsible for client strategy and commercial projects with major global brands, directly as well as via media planning agencies and specialists, delivering opportunities spanning digital/web, social, experiential, promotional and out-of-home.intu is the UK's largest retail and leisure destination owner with 16 locations across the UK, including intu Trafford Centre, intu Lakeside, Manchester Arndale, intu Victoria Centre and intu Eldon Square, delivering over 35 million unique customers and 335 million shopping trips per year. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Beau Dallon
      Daily DOOH Award - Best Digital Poster or Street Furniture Implementation’ category Daily Digital Out of Home Dec 2013 Eye Airports has won an international advertising award for an easyJet-branded vinyl corridor wrap it created earlier this year at London Gatwick Airport. The airport advertising company won in the ‘Best Digital Poster or Street Furniture Implementation’ category at the Daily Digital Out Of Home (DOOH) Awards, which took place in London last week. It developed the wrap in conjunction with communications agency OMD UK, creative agency VCCP, out of home specialists Talon and easyJet… Show more Eye Airports has won an international advertising award for an easyJet-branded vinyl corridor wrap it created earlier this year at London Gatwick Airport. The airport advertising company won in the ‘Best Digital Poster or Street Furniture Implementation’ category at the Daily Digital Out Of Home (DOOH) Awards, which took place in London last week. It developed the wrap in conjunction with communications agency OMD UK, creative agency VCCP, out of home specialists Talon and easyJet. The year-long campaign has been driving awareness of the airline’s Europe-wide flight offering for business travellers. In what it claimed was a media first, it involved wrapping all three access tunnels at the airport’s South Terminal, alongside revelatory wraps and a series of high-impact digital and static formats. Eye was also shortlisted, along with Monster Media, in the ‘Best Digital Poster or Street Furniture Implementation’ and ‘Best Interactive/Use of Social Media Deployment’ categories for the Interactive Media Wall it installed at Gatwick. Eye Airports was the only shortlisted nominee with two entries in one category. The company has 28 airports in its portfolio, including London Gatwick, Manchester and London Stansted Airports. Its win at the Daily DOOH Awards follows on from its success at the 2013 Love Content Awards, where it prevailed in the ‘Digital Out of Home Innovation’ category for its Tesco touchscreen campaign. It also won the ‘Best Use of Media on the Concourse’ award in The Moodies, the world’s first airport-specific digital, mobile and social media awards, recognising its digital campaign for Canon involving high-definition digital screens and mobile device interaction. Daily DOOH Editor in Chief Adrian J. Cotterill, Eye Airports Managing Director Sarah Parkes and Eye Airports Head of Agency Sales Beau Dallon Show less
    • Awarded to Beau Dallon
      Winner Media Business Course 2012 Advertising Association Nov 2012 Member of the winning team, tasked with pitching for the BMWi concept electric car launch in 2014.The MBC is a three-day, intensive, syndicate based program of learning where delegates tackle a real blue-chip client brief, are pitched to by media owners and then work through the night to create and pitch a campaign plan themselves. Delegates draw inspiration from presentations by some of the most insightful, interesting and inspiring speakers in media and advertising… Show more Member of the winning team, tasked with pitching for the BMWi concept electric car launch in 2014.The MBC is a three-day, intensive, syndicate based program of learning where delegates tackle a real blue-chip client brief, are pitched to by media owners and then work through the night to create and pitch a campaign plan themselves. Delegates draw inspiration from presentations by some of the most insightful, interesting and inspiring speakers in media and advertising today.Supported by experienced syndicate leaders throughout the process, final pitch presentations are made to a senior panel of client, agency and media-owner judges. The finalists then pitch their campaign to the client themself. It is run by the Advertising Association because it is the only course where young talent from agencies, brands and media work together and learn from each other's distinct perspectives.The course is created and run by advertising, for advertising. Show less