
Md Sajid Ansari

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About me
Product Marketing@Expand smERP | B2B | Campaign Management
Education

University of Calcutta
2019 - 2022Bachelor of Science - BS Biology/Biological Sciences A
Bengal Institute of Business Studies
2022 - 2024Master of Business Administration - MBA Business Administration and ManagementActivities and Societies: SECTORAL CHALLENGE, BRANDS WAR, A2A, SHAR-AD-22 ● BRANDS WAR – A project where we have to launch a product in a given sector & make promotional strategies, sales, and distribution plans for the product. We worked on the adhesive segment & launched a termite-resistant adhesive, called Term X Shield. My contribution to that project was market survey & poster design.● SECTORAL CHALLENGE – A project where we have to research the industry scenario, supply chain model, key challenges, and future trends of a specific product. We got into the… Show more ● BRANDS WAR – A project where we have to launch a product in a given sector & make promotional strategies, sales, and distribution plans for the product. We worked on the adhesive segment & launched a termite-resistant adhesive, called Term X Shield. My contribution to that project was market survey & poster design.● SECTORAL CHALLENGE – A project where we have to research the industry scenario, supply chain model, key challenges, and future trends of a specific product. We got into the automobile sector & worked on Tata Nexon EV.● A2A – We researched the supply chain model of organic vegetables & foods towards the market and presented it in the class via PowerPoint Presentation.● SHAR-AD-22 – Through this project, we have to find out ATL and BTL activities done by a given sector during Durga Puja. We worked on the beverage products like Coca-Cola, Pepsi, Monster, Frooti, Appy, etc. Show less
Experience

Expand smERP
Jul 2023 - Jun 2024• Proficient in managing Google ads, Google Tag Manager, Google Analytics, Meta Business Suite, Meta Ads Manager, Meta Cloud API, Microsoft Clarity etc.• Retargeted website visitors through Meta Pixel.• Analysed website visitors' behaviour through Microsoft Clarity.• Implemented drip campaigns for lead nurturing. Proficient in Brevo, Mailjet, YAMM, Mailchimp, etc. • Managed and cultivated the company's social presence on Facebook, LinkedIn, Instagram, and Twitter. • Skilled in crafting impactful content for diverse digital channels, optimizing marketing efforts across social media, email, WhatsApp, blogs, and websites. • Established and nurtured external stakeholders, fostering mutually beneficial relationships. • Proficient in creating, editing, and presenting reports in PowerPoint, newsletters, and Excel, translating complex social data into clear narratives with visually appealing charts and tables. • Applied SEO knowledge to enhance online visibility and elevate search engine rankings, contributing to increased organic traffic. Show less •Managed and cultivated the company's social media presence on platforms including Facebook, LinkedIn, Instagram, and Twitter.•Successfully executed advertising campaigns on Facebook and Google Ads, driving engagement and conversions.•Implemented email marketing and WhatsApp marketing strategies, crafting compelling content for social media posts, bulk emails, and website updates.•Applied SEO knowledge to enhance online visibility and elevate search engine rankings, contributing to increased organic traffic.•Utilized LinkedIn Sales Navigator for targeted lead generation. Show less
Product Marketing Associate
Jan 2024 - Jun 2024Marketing Intern
Jul 2023 - Dec 2023

Bajaj Finserv
Jun 2024 - Jul 2024Functional Trainee
Expand smERP
Aug 2024 - nowProduct Marketing Executive• Analyzed the market scenario and introduced a new pricing strategy to eliminate entry barriers.• Played a key role in launching a new version of the product.• Managed brand communication, including overseeing the website.• Developed and implemented a successful customer journey funnel.• Led digital marketing campaigns, Google Ads, Meta Ads, email marketing, WhatsApp marketing, and offline events.• Collaborated closely with the product team to enhance user experience.
Licenses & Certifications
- View certificate

Microsoft Office Specialist: Expert on Microsoft Office 2016
MicrosoftMar 2023 - View certificate

Advance Excel with Power BI
ICT Academy, IIT KanpurMar 2023 - View certificate

Marketinng Launchpad
ZohoSept 2025 - View certificate

Certified in Logistics, Transportation and Distribution (CLTD)
Tech Mahindra FoundationNov 2022
Honors & Awards
- Awarded to Md Sajid AnsariInnovative Thinker Edominer Technologies Pvt. Ltd. Nov 2023 Recognized and awarded as an innovative thinker within the company. Throughout this internship, I've had the opportunity to contribute ideas, challenge the status quo, and collaborate with an amazing team of professionals. This recognition is not just a personal achievement but a testament to the supportive and inspiring environment fostered by Edominer Technologies Pvt. Ltd.
Languages
- enEnglish
- hiHindi
- beBengali
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