Lebone Mashigo

Experience

• 

  MultiChoice Group

  Sept 2011 - now

  Ensuring that On Air Marketing objectives are achieved through media planning.• Assume ownership and management of on-air service.• Continuous improvement of work processes and operating procedures• Conduct post campaign analysis and present to the team. Furthermore, give analysis of the performance of the promo and provide recommendations.• Active involvement in various Marketing campaigns, creation of briefs and execution up until the promo goes live on the channels then monitor the performance of the campaign.• Liaise with 3rd party channels, regarding schedule and various channel updates (i.e. communicating holidays and out of the office activities)• Assist Marketing managers to achieve marketing goals in countries.• Accelerate scheduling guidelines using Micro Scheduling tool i.e. Landmark Rights & Scheduling and Synergy, for West Africa, East Africa and SADC channels. Show less • Ensuring that On Air Marketing objectives are achieved through media planning.• Assume ownership and management of on-air service.• Continuous improvement of work processes and operating procedures• Conduct post campaign analysis and present to the team. Furthermore give analysis of the performance of the promo and provide recommendations.• Active involvement in various Marketing campaigns, creation of briefs and execution up until the promo goes live on the channels then monitor the performance of the campaign.• Liaise with 3rd party channels, regarding schedule and various channel updates (i.e. communicating holidays and out of the office activities)• Media planning-using the Promo Optimizer tool, mainly concentrating on On-Air Planning.• Accelerate scheduling guidelines using Micro Scheduling tool i.e. Landmark Rights & Scheduling and Synergy.• Currently looking after DStv Compact On Air Campaign, Dstv Sports On Air Campaign and DStv Self Service On Air Campaign.• Assist PR team with events (DMVCA) and implementing PR strategies.Major achievement: Championing the DMVCA campaign On Air to reach over 1million viewers through strategic media planning. Show less Respond to all Social Media comments and queries within the agreed time frame as per the Service Level Agreements. Ensures contribution by meeting daily, weekly and monthly targets set for projects and deadlines around the management of various social media communities.Conduct a needs assessment to identify, prioritize and resolve/refer queries in accordance with the escalation procedure.Actively engage client and elicit necessary information requiredUnderstands the power of brand perception and how one word can result in a direct impact to the experience and reputation of the company.Keeps up to date with the social media trends, globally and locally ensuring knowledge around best practice within the industry. Provide regular insight to the Social Media Care Team Leader and other stakeholders outlined by the Team Leader or Management team.Joins in and contributes to in-house collaboration sessions in effort to increase knowledge and ensure awareness of trends, business updates, activity and challenges which may impact the Social Media customer and team at large.Attends all networking sessions with key stakeholders as outlined by the Team Leader.Up-to-date with emails and essential communications in order to maintain awareness around possible challenges, activity and trends highlighted by the team.Provide ongoing input into the creation of the content to be published.Provide insights and contributes to the competitor analysis and benchmarking report.Collects customer data from all customer interactions on a daily basis ensuring complete contribution to the Social Media Customer database e.g. (including but not limited to) smart card number, decoder model, package content preferences.Contributes to process re-engineering in order to ensure that processes are customer friendly, minimizing customer effort and ensuring speedy turn-around-times.Brand Management of the DStv brand through Social Media platforms. Show less Answer calls in a professional timeous manner within defined time frame.Determine and understand what the caller requires by asking short and concise questionsMaintain professional use of language and a positive, friendly tone of voice with all callers.On occasion, when irate callers are calling, determine the nature of their enquiry or complaint.Decide whether to direct the call to a more senior person in the department impacted by the call.Conduct monthly tests on the switchboard and arrange for maintenance to take place if any defects are found. Show less Construct and Implement the CSI strategy, policies and objectivesConduct research and conceptualise projects and events based on findingsManage the operations and budget of all CSI initiativesEnsure all initiatives are in line with the CSI policy and objectivesCo-ordinate all CSI events and produce the relevant communications in relations theretoProcure investment from sponsors and external interested partiesNurture relationships with objectives in mindEnsure clear and concise positive communication and nurture relationships with all related internal staff Show less

  • Marketing Manager Africa (Showmax, DStv & GOtv) : 3rd Party Channels

    Dec 2022 - now

  • On Air Promo Scheduler (Rest of Africa)

    Jun 2022 - Dec 2022

  • On Air Promo Scheduler

    Oct 2017 - Nov 2022

  • Social Media Consultant

    Jun 2016 - Sept 2017

  • Front Desk Agent

    Oct 2014 - May 2016

  • Volunteer

    Aug 2015 - Dec 2015

  • Call Centre Representative

    Sept 2011 - Sept 2014