Senan Erdoğdu, M.Sc.

Experience

• 

  Wyndham Worldwide

  Jun 2013 - Aug 2014

  Exchange Program
• 

  Digiturk

  Aug 2014 - Aug 2017

  • Mapped main customer journeys with the ability of creating meaningful patterns from scattered information and data, develop success measurements to be able to track the performance of the journeys• Implement the customer journeys and process improvements/developments together with the support of Business Applications, the team leader, IT and respective project managers• Defined main touchpoints along the customer journeys with a perception of its transactional volume and emotioanal impact• Considered, plan and deliver an overall approach to an experience design project, including research methodology, development workshops, stakeholder engagement, colleague engagement and concept creation• Contributed each customer project either from business or channel teams by showing incremental value opportunities from customer experience perspective• Inspired, drive and lead other people of company along the customer experience transformation journey Show less • Analyzed internal customer demands Designs cutting edge technology solutions for fulfilling user demands• Supported software development teams by clear system specifications and business process definitions• Worked collaboratively across business and IT departments to understand common goals and develops high quality communication• Followed best of the breed CRM solutions and approaches of the industry and injects the knowledge into the company’s solutions• Managed the system, integration and user acceptance tests Show less

  • Customer Experience Specialist

    Jul 2015 - Aug 2017

  • Marketing Management Trainee

    Aug 2014 - Jul 2015
• 

  Watsons Turkey

  May 2018 - Nov 2019

  Sales Operations Senior Specialist

  • Collaborated with sales ops team to creatively prospect new clients• Worked so closely with cosmetic, skin care, personal care companies to earn extra revenue• Organized make up and skin care store activities to contribute to sales support process• Leading cosmetic tester organization for all stores in Turkey• Located sales representatives of firms at the stores which have best efficiency at the best period• Prepared a weekly and monthly reports about sales graphic after our actions• Watched on site field operations and going frequently to field visits• Worked collaboratively to assigned Sales responsibles to drive business growth• Used sales tools to creativity target prospects and contacts Show less

• 

  Avon

  Nov 2019 - Jun 2022

  Sales Channel Development Executive

  • To lead each step of the opening processes of mono brand Avon stores from 0 to 42 within the scope of the channel development strategy• Retail channel sales contribution responsibility from 0 to 12% within the company in relevant period• Creating monthly and annual P&L by following monthly sales forecasts, sell in/sell out balance and cost budgets for the stores in retail channel• Management with full competence in strategy and business development processes during "Avon Franchise Store" openings• Full responsibility in expansion approvals based on profitability and efficiency as a result of customer traffic analysis, location suitability and market research • “Improved Customer Experience Project Leader” Responsible for all experience improvements in visibility, sales, after-sales and repeat purchase customer journeys• Making sales forecasts for the new campaign period and coordination of the sales and store opening processes of the current month• Determination of extra actions. Depending on the sales forecast trend and identification of improvement areas by analytical report of campaign end outputs• Pricing and target margin work for store-specific products within the scope of campaign setup• Control and analysis follow-up of VM personnel in sales, visual and commercial marketing processes Show less

• 

  Hepsiburada (NASDAQ: HEPS)

  Jun 2022 - now

  COSMETICS & FRAGRANCE• Cosmetics&Fragrance category management• Full responsibility to achive/overachieve monthly/annual revenue targets• Full P&L and budget management of RT and MP• Manage all strategic merchants as a strategic account manager to increase revenue while keeping the margin targets• Adding new merchants to te platform via Nielsen market research to ensure related subcats’ products growth and maximize revenue• Creating financial and operational criteria to develop marchants business needs• Full coordinate of warehouse stock allocation, buying and profitability process• Working closely with the GTM and HepsiAd team for marketing investment, influencer contents, campaign, brand visibility, digital launchs, search algorithm and after all of that following up the ROAS details Show less

  • Category Manager

    Jul 2024 - now

  • Category Executive

    Jun 2022 - Jul 2024