Hemant Arora

Experience

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  Times of India

  Aug 1997 - Dec 1999

  Senior Officer

  Started my career with the largest media conglomerate in India. Spent formative years learning the ropes in advertising sales in the Magazines Division as a part of the team handling Femina and Filmfare.

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  Www.automartindia.com

  Jan 1999 - Jan 2000

  Assistant Manager - Media & Brand Communications

  AutomartIndia (currently known as Mahindra First Choice) was India’s first digital platform for buying and selling of Used Cars. Joined as a part of the founding team and as the first employee of the company. Was responsible for setting up the Marketing, Alliances and Business Development team and ecosystem for the website apart from managing, executing and implementing every part of the business in the start up phase.

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  Discovery Networks India

  Jan 2000 - Jan 2001

  Assistant Manager - Mumbai

  Discovery Network in India was in the initial years of setting up an established business in India during the period. Enrolled to bring in new clients to the 2 platforms operating in India that time – Discovery Channel, Animal Planet. Responsible for bringing in some of largest and key accounts from the Mumbai market to advertise for the first time on the channels.

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  Eternal Dreams Pvt Ltd.

  Jan 2002 - Feb 2003

  Regional Head Sales

  ED was a start up in the area of bringing terrestrial TV advertising closer to the C&S advertisers by packaging, producing and marketing slots on DD Metro. Member of the founding team with functional responsibility of setting up the revenue and sales department for the company.

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  NDTV Media (Later as Aidem Ventures)

  Feb 2003 - Dec 2010

  Senior Vice President

  Joined as Manager and Regional head - West and a member of the founding team when NDTV launched the first true blue Indian news channels. Responsible for setting up new markets, developing new revenue verticals and turning around fledging revenue practices while holding key positions in the company over a period of 8 years. Handled National Head Sales responsibility across NDTV News Network, Sahara Network (Outsourced Sales Model) & SAB TV Network (Outsourced Sales Model). A key member of the Management team responsible for steering the company growth and vision and managing multiple portfolios in the capacity of Sr. Vice President during the last 4 years at NDTV Media. Show less

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  Dainik Bhaskar Group

  Dec 2010 - Aug 2011

  Chief Officer - Marketing and Corporate Sales

  Dainik Bhaskar Group is the largest circulated News Paper group in the world with more than 300 editions across the length and breadth of India. Invited by Dainik Bhaskar family board to join the group with the overall responsibility of marketing and sales to streamline the corporate function which formed 50% of the overall (approx.) USD 200 million ad revenue. The key responsibility was to drive an aggressive trade customer focused strategy to get Dainik Bhaskar offering within the top 3 of media buying consideration set for all national client, advertisers and agencies. • Set up and achieved one of the most aggressive pace for internal and external sales, marketing turn-around as aligned with the key objective.• Recognized by the promoter group for the performance and recommended for next level growth in the company within the short tenure at the group. Show less

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  Times Television Network

  Sept 2011 - Sept 2019

  Founded Times Influence in April 2013 as a blue-sky project in the Branded Content/Content Marketing field for Times Network with P&L responsibility. The mission was to build a futuristic alternate revenue stream and a long term sustainable business with accountability across sales & marketing, customer service, editorial, production and operations management. Times Influence currently commands the largest share in its category of operations. Times Influence nurtures and attracts the best talent of the Indian media industry across its 75-member strong team in the functions of sales, marketing, client servicing, creative, editorial and production departments. The team, the business and the leadership of Times Influence is consistently recognized internally, externally and during industry events for setting highest standards of delivery across relevant objectives. Show less

  • Sr. Vice President Sales, Business Head - Strategic Business Initiatives

    Apr 2013 - Sept 2019

  • Chief Sales Officer

    Sept 2011 - Mar 2013
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  Discovery South Asia

  Oct 2019 - Mar 2020

  Head - New Revenue Streams

  Responsibilities: New Revenue Generation, Business Diversification in D2C space, Strategic Consultant to India MD & CEO for Re-building Sales Organization for India- Identified and launched Discovery X & Discovery Live as GTM sales offering in the area of Adventure & Sports partnerships & Live Events for the Discovery Network Portfolio of channels - Discovery, Discovery Sports, Discovery Science, D Kids, TLC & Animal Planet.- Successfully delivered on building the first ever operational sales model of "Brand Docking" with the event industry across Travel, Food, Kids & Nature genres to augment Discovery ad sales footprint in D2C space via Subscriptions, Ticketing & Sponsorships. Show less

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  ByteDance

  Mar 2020 - May 2023

  Heading & managing 200 + strong India Hub team engaged in Global Sales & Client Solutions to develop, on board & support accounts across TikTok global markets in North America, Europe, SEA & Brazil. - Zonal Sales, Monetisation Head- Revenue & Sales Strength Scale up @ 10X.- Member of the India Leadership Team

  • Head APAC & METAP Global Accounts, Head India Hub GBS

    Sept 2022 - May 2023

  • Head -APAC Global Accounts & India Hub GBS

    Aug 2021 - Sept 2022

  • Head - India Hub Global Business Solutions

    Aug 2020 - Sept 2022

  • Zonal Head, India GBS

    Mar 2020 - Jul 2020
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  TikTok

  Apr 2023 - Jan 2025

  Head Global Accounts Europe, METAP & APAC (EMPAC)
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  Truecaller

  Jan 2025 - now

  VP, Global Ad Sales Business, Truecaller