
Shaun Farrell
Bank Clerk

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About me
Experienced Business Development/Marketing Manager
Education

Isle of Wight College
2001 - 2003Higher National Certificate (HNC) Business Management DistinctionSubjects taken: Marketing, Organisational Behaviour, Business Law, Business Analysis, Finance and Managing people

Isle of Wight College
1987 - 1989BTeC National Diploma in Business Business/Commerce, General
Sandown High School
1984 - 1987
University of Portsmouth
2005 - 2008Master of Business Administration - MBA Business Administration and Management, General
Experience

Lloyds Bank
Jan 1989 - Jan 1992Bank ClerkManaged a sub-branch

The Employment Service
Jan 1994 - Jan 2000Employment AdviserAssisted job seekers in finding work

Isle of Wight College - Cross Keys Training
Jan 2000 - Oct 2002Centre ManagerResponsible for the set-up, opening and managing of an outreach IT centre for the local FE College. Specific duties included, planning and implementing marketing campaigns, delivery of training courses, designing and testing new courses, management of staff and the monitoring of budgets.

Southern Learning Hub
Oct 2002 - Apr 2006Business Development ManagerResponsible for the management of a large funding contract whilst developing and contract managing 30 learndirect learning centres across Hampshire, the Isle of Wight and Berkshire. •Strategic management of a funding contract•Contract Management of 30 learning centres•Identifying business opportunities through existing and new accounts•Developing key relationships with external organisations•Took a key role in the diversification and change programmes to alter the organisation from completely Government funded to partly commercial.•Set and monitor learning targets for centres Show less

Gosport Borough Council
Apr 2006 - Oct 2008Business BrokerBusiness broker and project manager of a business engagement programme linked to Gosport Borough Council. •Strategic management of £1 million contract•Overall strategic development of the project to generate business and economic growth•Advising individual businesses of opportunities that align to their strategic growth•Developing key partnerships with businesses and support organisations•The promotion of Gosport to the wider community through a place branding initiative•The setting up of Gosport’s very first business awards programme•Developing specific events/seminars for the local business community•Achieving KPI’s for the funding organisation. Show less

Business Link
Nov 2008 - Feb 2011Business AdvisorTo provide impartial and comprehensive business diagnostics advice for organisations of all sizes, enabling them to improve business performance by addressing their strategic and operational business challenges.•Conduct business needs analysis and action plan with clients•Enable clients to implement changes in their business•Identify specific skill solutions in relation to business goals/challenges•Develop stakeholder networks to provide access to information, support and resources for clients•Proactively network •Maintain effective relationships with clients•Help the client to critically assess a training provider’s offer•Be the catalyst for action Show less

City of Portsmouth College
Nov 2010 - Jul 2014Business Development ManagerTo develop income streams for the College through the development of UK, European and International markets.•Develop new and existing income streams, both UK and International through apprenticeships, work based learning, full cost courses and bid/tender writing. •Recruit UK and International Students•Developed, set-up and managed the Telemarketing Academy•Development of strategic partnerships both UK and Internationally•Development of strategic business plans•Worked with colleagues across the college to secure and deploy resources for new income streams and new markets•Manage College contractsDuring this time i spend just over a year managing the Marketing Department, which included events management, develpoing the new socila media startegy and digital marketing initiatives. This resulted in an increase in applications by 9% Show less

Newbury College, Berkshire, UK
Sept 2014 - Sept 2014Sales ExecutiveA short-term contract to create interest in the business community for the opening of a new Studio School.Business engagementCreating relationshipsProject management

Tillison Consulting
Oct 2014 - Feb 2024Business Development ManagerBusiness DevelopmentDeveloped additional revenue streams exceeding £500k annually through the sale of digital marketing services including SEO, PPC, and web design.Increased customer lifetime value by over six months through effective account management techniques.Cultivated and maintained key relationships with partner organisations.Proactively identified emerging market trends and opportunities, positioning the company as a leader in the digital marketing sector.Devised and executed successful sales and marketing strategies.Successfully led an outbound Telemarketing team, including overseeing day-to-day operations, delegating tasks, providing guidance and support, and fostering a collaborative work environment.Digital Marketing StrategistDevised effective digital marketing strategies for new client pitches/proposals including the following tactics SEO, Google Search, Google Display, Google Shopping Meta PPC and LinkedIn PPC.Acted as a trusted advisor to clients, providing strategic guidance and recommendations to maximise ROI and achieve clients business objectives.Account ManagementLed on many client reviews and working sessions to understand client goals and strategise campaign targets and outcomesIdentifying and pitching upselling and cross selling opportunities with current clientsPlayed a pivotal role in resolving client issues and mitigating risks, preserving client satisfaction and retention.Marketing ManagerAnalysed market trends and developed digital, website and social strategies to engage with target audiencesUtilised data-driven insights to refine targeting and messaging strategies, resulting in improved campaign effectiveness and ROI.Responsible website sales pages and lead generation Show less

Damteq®
Mar 2024 - nowBusiness Development Manager
Licenses & Certifications
- View certificate

Google Ads Search Certification
SkillshopApr 2024 - View certificate

Google Analytics Certification
GoogleMar 2024
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