Ashar Iqbal

Experience

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  Mashreq Bank

  Jun 2015 - Jun 2015

  Intern

  Worked as an Intern here for a duration of one month. This internship showed me the process of banking and the different stages involved. My learnings and tasks through the internship were the following:-Handling the ticketing machine and guiding the customers to the correct counter depending on their task.-Stamping cheques to prove the authenticity to ease the processing.-Filing documents in the correct folders so data remains organised.

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  Jumbo Electronics Company Limited (LLC)

  May 2018 - Sept 2018

  E-Commerce Intern

  Worked as an Intern which presented me the process of how an E-Commerce website is run and managed through the use of the different software. During my time I had contributed to the E-Commerce website in numerous ways by performing the following tasks:-Fetching Products details and inserting them into a template that will be uploaded to the website.-Taking active participation in meetings to discuss methods to enhance the user experience for filtering products. This also included brainstorming ideas and solutions to approach this issue.-Accessing the backend website to upload products that went live on the website to be purchased.-Created Bundles for products from scratch that are live on the website.-Placing bulk orders for individual products to be delivered through Souq.com.-Generating employee promo codes that can be used at checkout for additional discounts. Show less

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  Gistec

  Dec 2018 - Jan 2019

  Junior UX/UI Intern

  Worked as an intern to work on the mygistec project. Entering into this internship I was told to review a customer and business portal called mygistec and further redesign it to provide a better user experience.- Redesigned the mygistec customer portal for optimal user experience, impacting thousands of users.- Created sitemaps and wireframes to ensure seamless user flow.- Developed pixel-perfect designs, selecting colors, illustrations, and fonts for cohesive visual identity.- Collaborated with cross-functional teams to ensure project objectives were met on time and within budget.- Strong understanding of user-centered design principles, responsive design, and mobile-first design.-Brainstorm Ideas for a creative and inexpensive marketing campaign. Show less

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  Code & Co - Web Design and Digital Marketing Company

  Jun 2019 - Jun 2022

  During my internship, I had the pleasure to work in various different areas. Here are the following:- Researching and Designing posts for Social Media for Code&Co as well as other clients.- Generating creative and engaging captions as well as hashtags.- Designing an additional pixel perfect landing page concept for a client.- Designing and iterating wireframes based on client feedback.- Animating an SVG logo on a website. This was achieved using HTML and CSS. - Creating short and subtle GIFs to be placed on a website. This was achieved using Adobe XD.- Researching about competitors, their strategies, presence, and tone on Social media.- Designing a concept for digital newsletter design.- Working with a CMS software to enter data for a website. Show less

  • Graphic Designer

    Sept 2019 - Jun 2022

  • Design Intern

    Jun 2019 - Sept 2019
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  Self-employed

  May 2022 - now

  Brand & Web Designer

  - Held strategy sessions with clients to understand their brand values and goals, and developed design concepts and strategies that align with their business objectives.- Collaborated with clients to develop brand messaging and positioning that accurately represents their values and resonates with their target audience.- Created brand identities for startups and established businesses across a variety of industries, including logos, color palettes, typography, and visual style guides.- Developed marketing collateral such as business cards, brochures, and social media graphics that align with the overall brand identity and messaging.- Conducted user research to identify pain points and needs, which informed the design of user personas and user journeys.- Designed user flows and wireframes for complex applications to improve usability and user experience.- Developed interactive prototypes to test and validate design concepts with users.- Created visually compelling and intuitive user interfaces that met both user needs and business goals.- Developed design systems and style guides to ensure consistency across the product and brand. Show less

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  Viewit

  Sept 2022 - now

  Co-Founder & Chief Marketing Officer