Madelyn Herbik

Experience

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  Ruffalo Noel Levitz

  Jan 2018 - May 2019

  Student Fundraiser

  -Reached a donation percentage of over 50% and amount of 25,000 dollars in FY2019-Research schools and programs to provide the most up to date and pertinent information to prospective donors -Averaged 124 dollars in gifts per hour-Communicate with alumni of all ages and demographics-Describe the merits of donation options in an efficient and persuasive manner

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  Liz Messick Design

  Sept 2018 - Dec 2018

  Social Media Intern

  -Update all Social Media Platforms to ensure fresh and engaging internet presence-Schedule posts and edit photos on Instagram and Facebook-Create content for company website including blog posts and an online portfolio-Submit weddings to other blogs to generate earned media-Update and create new online listings to improve Public Relations reputations

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  Azul Arc

  Jun 2019 - Sept 2019

  Marketing Intern

  -Working directly under Marketing Manager to ensure all deliverables are ready as needed-Strategize SEO campaigns-Implement new marketing campaigns to promote new business-Content creation for website and social media accounts-Event planning for both internal events and client events-Assist product management teams with design process using OOUX

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  Ruffalo Noel Levitz

  Aug 2019 - Aug 2020

  Call Center Supervisor

  -Manage floor of the call center throughout shift, including fielding all caller questions and concerns-Strategize calling assignments to make sure our statistics stay within our goal range-Promote caller morale to create positivity throughout the center through gamification tactics-Discipline callers when they fail to follow protocol or call procedures-Train new hires and coach current callers in order to promote improvement and generate results

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  Response Mine Interactive

  Aug 2020 - Feb 2022

  -Uncovered discrepancy in client data that was misrepresenting conversion rate by over 20%-Lowered CPA for clients by analyzing all aspects of campaigns-Increased revenue from affiliate partnerships 20% YoY-Launched native advertising and email campaign for national brand-Negotiated invoice discrepancies with vendors to ensure proper payment practices-Lead weekly department-wide meetings to coordinate team efforts-Performed AB testing for creative across platforms and determined a winner by statistically significant data Show less

  • Associate Media Manager

    Jan 2021 - Feb 2022

  • Digital Media Associate

    Aug 2020 - Jan 2021
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  MediaAlpha

  Feb 2022 - now

  • Senior Account Manager, Demand Partnerships

    Mar 2025 - now

  • Account Manager, Demand Partnerships

    Feb 2022 - Mar 2025