Casey Rafferty

Experience

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  Sandbox Corporation

  Jan 2006 - Sept 2007

  Graphic Designer

  Print design, identity creation, corporate literature and advertising campaigns for print and screen for a range of clients including retail, leisure, hospitality and FMCG products.

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  The Institute of Materials, Minerals and Mining

  Dec 2007 - Apr 2010

  Senior Designer

  Working in house in the Communications Department, on a number of campaigns for initiatives in partnership with the Design Council, Home Office UK and the Materials and Design Exchange. Responsibilities included corporate literature, marketing collateral, identity creation, event branding and exhibition material, e-comms, style guide development, editorial design, and annual reports.

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  Studio Sherbet

  Mar 2010 - Apr 2013

  Art Director

  Brand creation, communications strategy, identity management, corporate literature, editorial design, style guide development, marketing collateral, edm campaigns and e-comms, and website interface design. Account management and lead designer on projects for clients such as Nike UK, London City Selection, Gumption Social Media, Evans and Tate Margaret River, Pukara Olive Oil, Plantagenet Wines, and Mindscapes Smart Health.

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  Tomorrow agency

  May 2013 - Oct 2014

  Senior Designer

  As the lead designer and art director on projects for Pace Development Group, Caydon Property, BPM, Hampton, Crema, Little Property Group and Knight Frank, my role involved competitor analysis and positioning, strategy and brand realisation, marketing collateral development, production management and digital design for large-scale residential property projects across Melbourne.

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  Caramel Creative - inspired ideas. intelligent design

  Oct 2014 - Apr 2016

  Senior Strategist and Designer

  A role that was equal part creative strategy and project management, Caramel is a boutique, full service agency delivering insight driven creative solutions to a range of clients including Adidas, Netball Australia, The Other Film Festival, Levis, a number of hospitality clients, and some of Australia’s most high profile residential property developers.My role in the Caramel team encompassed account management, investigation, profiling and positioning strategy, campaign development and execution, production management and evaluation. Show less

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  Casey Rafferty

  May 2016 - now

  Creative Director • Project Lead

  Creative strategy, campaign development and production, brand activation and strategic marketing services for like-minded clients across a range of disciplines, including photography and video production, copywriting, sourcing and managing creative teams, and project management. Currently working across a range of disciplines including major events and hospitality, retail and property.

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  Broad Magazine

  Dec 2016 - Jul 2020

  Founder and Editor

  Conceptualisation and production of a new magazine for savvy, discerning, adventurous women aged 50 plus that challenges the stereotype of ageing. Responsible for overseeing and commissioning of all content, and art direction of the magazine's design. Planning and management of custom-built site for digital delivery of issues, coordination of social media calendar and campaigns.