Asheeqah Buccas

Experience

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  University of KwaZulu-Natal

  Jul 1993 - Dec 2000

  I was responsible for sourcing and advertising temporary employment for students, as well as training students on getting and keeping employment. Junior administrative role with basic duties.

  • Student employment officer

    Nov 1995 - Dec 2000

  • SAAAD Administrator

    Jul 1993 - Oct 1995
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  BMW Group

  Feb 2001 - May 2010

  I managed all marketing and communications for the BMW Financial Services head office and the BMW dealer network, according to BMW Germany Head Office directives including: - Creating and managing a marketing plan for the South African market for each year, as well as managing the annual marketing budget. This involved introduction, launches and marketing of new financial services products, working closely with the BMW SA Head Office Sales and Marketing departments, and working closely with our dealer counterparts to ensure that they were well trained and motivated to sell our financial service products. - I was responsible for managing and approving all marketing communications (including dealer POS, direct marketing, advertising and marketing collateral).- I was instrumental in the creation of customer relationship management strategies, including customer journey mapping. These were designed to manage customer journeys for end users, as well as dealer staff and allowed us to identify and correct gaps in our processes and marketing. - I was responsible for managing and implementing financial services dealer events annually and for managing the dealer incentive programme.- I managed and directed relevant market research projects annually, including feedback and change management.- I was also responsible for monitoring and managing website updates.- I managed and led a team of 4 staff members. Show less In my role as a training consultant, I focused on designing, monitoring, facilitating and training BMW dealers on a variety of computer systems / programmes including BMW internal computer systems and general computer literacy training, including Word, PowerPoint, Excel and Outlook. The role included travel to the various dealers around the country, the training centres in the major hubs, in-dealer training, and related administration. I also managed and presented the BMW Internal TV Programme which was broadcast live monthly and was an innovative and exciting way of communicating new information to our dealers. Show less

  • Marketing & CRM Manager

    Feb 2007 - May 2010

  • Training consultant

    Dec 2002 - Jan 2007

  • Sales analyst

    Apr 2001 - Nov 2002

  • Graduate Trainee

    Feb 2001 - Dec 2001
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  White Cat Creations

  Jun 2010 - Jul 2011

  Small Business Owner

  Unique, custom-made silver jewellery using semi-precious stones (Silversmith).

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  Vega School of Brand Leadership

  Jul 2011 - Jul 2013

  Brand Strategy & Innovation Lecturer

  This role was multidimensional. I lectured into a variety of subjects, including Brand Strategy (1, 2, 3), Innovation & Business Management, Logistics, and Business Practice & Entrepreneurship. I was also a Subject Navigator for Brand Strategy 1 & 2 and this entailed developing curriculum, moderation, creation of exams/tests/assignment, and updating curriculum as required. I managed Brand Challenge for one year (and was part of a panel for two years) - brand challenge is a key part of the curriculum for Vega as it introduces students to live briefs for clients, and guides them in the creation of strategy, concepts and executions for various external organisations, including ABSA, Discovery, Nedbank, UNISA etc. Show less

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  TATA Motors

  Aug 2013 - Apr 2014

  National Marketing Manager

  I managed, created and implemented all marketing and communications for the head office and the dealer network. This included all advertising in South Africa, dealer POS materials, marketing collateral and display stands and marketing strategy, national marketing budgets, reporting on ROI, media relations and PR, event management and vehicle launches, marketing presentations, and website management. I was instrumental in modernizing and standardizing the creative concept direction and messaging for all their marketing collateral and advertising channels. This was a small marketing team of two people with various external suppliers. A key part of the role was the integration of the various suppliers into one team to ensure clear and cohesive communication across all the media platforms according to an agreed brand strategy. Show less

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  Old Shanghai Events Company

  May 2014 - Apr 2016

  Senior Marketing and Events Manager

  This role was a mix of marketing strategy and events. The key focus area was creating the brand management and marketing strategy for Old Shanghai Events Company with emphasis on their social media strategy, and website development. The secondary focus area was managing events for various brands (including Dell, FNB, EMC) from concept generation to successful event and feedback.Key skill set required here is marketing management, project management and building excellent customer relationships. Show less

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  The Independent Institute of Education

  Jan 2015 - now

  Curriculum Development & Lecturing

  • Lecturing and curriculum development for Brand and Marketing Management short course from 2015 – 2024.• Lecturing for Brand & Business module within Postgraduate Diploma in Brand Building.• Curriculum development across a range of brand and marketing-related undergraduate and postgraduate subjects from 2015 - 2024: Integrated Brand Communication Management, Innovation and Business Management, Principles of Strategic Thinking, Research and Market Intelligence, Brand Communication Project Management, Experiential Brand Building, Innovation Management, Brand and Business, Sustainable Business Practice, Channel Planning & Digital Marketing, Brand Contact & Communication, Principles of Brand Building, Digital Experience Design, Digital Channel Planning, Context Planning & Channel Innovation. This development includes module outlines, online learning frameworks, exams, tests, projects, assignments and portfolios of evidence. Show less

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  Vega School

  Jun 2016 - Mar 2023

  National Sales Manager

  This role was multidimensional including aspects of sales, sales and marketing strategy and marketing. I provided key input and sales and marketing strategic direction to the marketing team to drive lead generation, sales numbers and brand awareness & reputation: • Worked closely with marketing for the strategic development and planning of campaigns that can promote the brand and generate high quality leads.• Worked closely with marketing to create engaging and informative content for the website, social media, fact sheets, brochures, and other content marketing channels that the brand might leverage.• Input into other types of marketing collateral including school goodies, posters, events, and other brand building marketing activities and communications. • Worked closely with marketing for strategic research projects and leveraging insights gained to guide marketing direction.• I am well versed on content and email marketing, lead generation activities, website design, and copywriting as part of my role. I was instrumental in setting up a strong foundation for the 32-strong sales team to achieve recruitment numbers through processes, systems (including CRM management), guidelines, reporting, incentives, training and performance management & measurement.Additionally, I was responsible for managing, creating, conducting and facilitating all sales, team and development-related training, and managing all sales team recruitment processes from interviews to performance management. I was also responsible for the management and direction of various sales-related events throughout the calendar year that are geared towards acquisition and this includes marketing direction for each event, CRM management and conversion into leads for the cycle. Show less

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  Phoenix Brand Studio

  Apr 2023 - now

  Professional Brand & Marketing Freelancer

  Phoenix Brand Studio specializes in providing comprehensive branding and marketing services, including developing effective strategies, creating compelling content, offering creative design solutions, and providing coaching, mentoring, and consulting to help our clients succeed.Projects that we have successfully completed: * Creation and implementation of marketing strategies including content planning, content creation, social media posting, idea generation & visualisation, and reporting* Creating and conducting marketing and brand strategy training for SMEs* Creating and designing marketing collateral (event invitations, brochures, flyers etc)* Designing and conducting video interviews, including editing, music and physical interviews, creation of reels / shorts for social media posting* Website design, development and implementation* Website maintenance and weekly updates* Photography for websites and social media* Logo creation and creative design for marketing collateral and social media posts* Workshop facilitation for strategy development* Social media management for Facebook and Instagram Show less

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  IMM Graduate School

  Oct 2024 - now

  Head Lecturer & Programme Coordinator: Postgraduate Diploma in Marketing Management

  Head LecturerProgramme CoordinatorHonours SupervisionResearchContent Development