Brian Vick

Experience

• 

  The Life Insurance Company of Virginia

  Dec 1979 - Jul 1996

  Director of Visual Communications

  Developed & led visual communications department supporting multiple product lines and several distribution channels. Management responsibilities included graphic design, video, organizational communications and community relations. Marketing collateral received numerous national awards from Life Communicators Association, International Association of Business Communicators, Print Magazine and Graphic Design: USA.

• 

  GE Capital Services Consumer Savings & Insurance Group

  Aug 1996 - Dec 1997

  Master Black Belt

  Trained 500 associates in the basics of General Electric’s Six Sigma process improvement methodology. Led process improvement teams to identify and measure defects in critical-to-quality business processes, executed root cause analysis in order to meet customer requirements.

• 

  GE Financial Assurance

  Jan 1998 - Jul 2005

  Marketing Leader - Securities Brokerage

  Coached the Securities Brokerage retirement income sales team to optimize utilization of marketing materials in the selling process; engaged the sales team to identify opportunities for marketing support improvement; developed key consumer POS collateral and broker training content. Created and managed trade advertising media plan, including creative development.

• 

  Genworth Financial

  Jul 2005 - Feb 2009

  Wire Channel Marketing Manager

  Principal responsibilities included the development and implementation of strategic marketing plans to support $3B in annuity sales via the Wire (Securities Brokerage) Channel. Developed & executed strategies to introduce new products and enhance Genworth’s market position. Major customers included Merrill Lynch, Smith Barney, UBS Financial, Wachovia Securities and Edward Jones.

• 

  SparkleTower

  Feb 2009 - Dec 2016

  CEO/Owner

  Business Planning, Marketing Strategy, Brand Management