Smiti Dayal

Experience

• 

  Bolo

  Oct 2018 - Nov 2018

  Interned as Category Associate

  I handled the "Beauty and Fashion" category where I worked on various campaigns and created 100 one-minute videos for the app audience.During the internship, I also upgraded my role to "Super creator", involving more comprehensive content creation and communication.

• 

  United Colors of Benetton India

  Jun 2019 - Jul 2019

  Intern

  I had the wonderful opportunity to intern at UCB, India in the Marketing and PR department. I conducted a 'Brand Study' of the various social media pages of UCB, India in comparison to its competitors. I presented my research through a PPT and also suggested recommendations to improve the brand value of UCB on social media.

• 

  AMP Digital Solutions Pvt Ltd

  Jun 2019 - Jul 2019

  Intern

  AMP Digital provided me the opportunity to work directly under the Founder, Mr. Amitabh Verma wherein I provided content solutions and reviews of course videos created. I also worked to transcribing some of these videos.

• 

  RamComm- The Commerce Society of Ramanujan College, University of Delhi

  Jul 2019 - Jul 2021

  My role as 'President' of the Commerce Society was wide and diversified from management of core team, recruitment of members, planning and executing various events and workshops and merging of department roles. Managing a society in an online mode was a new experience with a variety of challenges and conflicts that I ensured our team solved successfully. Under my leadership, the core team made sure to train society members for various diversified roles in an offline and online setting. My main role consisted of supervising a team of 30 members in the Marketing Department. I was an active core member and worked collaborating with different societies in Delhi University, organising seminars with various institutions and raising monetary sponsorships for various events conducted by RamComm. I also organised a new competition called 'Business Monopoly' for our annual event.

  • President

    Sept 2020 - Jul 2021

  • Marketing Sub-Head

    Jul 2019 - Sept 2020
• 

  YourCollegeBook

  Apr 2021 - Apr 2022

  Co-Founder

  YourCollegeBook is an online platform created for high-school and college students. We focus on highlighting activities and events conducted by colleges across India. My core role as a Co-Founder is to connect with colleges and societies, handle operations and development of the platform.

• 

  Fresh Prints

  Feb 2022 - now

  Heading the revenue marketing team and managing a team of 6.Responsibilities:- Model and project leads based on annual marketing goals, set OKRs and strategy/direction for the team- Manage ads agency to run search and social ads on Google, Meta and Tiktok- Build a strong team of individual contributors and thinkersAchievements (till date):- Strategized and executed to grow marketing revenue by 50% from 2022 - 2023. - Led the charge on 45+ campaigns that generated 15,000+ qualified leads and $18M in revenue in 2023. - Designed a sales enablement strategy to increase campaign SQLs by 45% to generate $1M in revenue.- Overachieved Q1 2024 revenue goal by 20% and on track to hit Q2 revenue goal.Other Projects:- Building collegiate and corporate contacts databases with a focus on getting high quality decision maker contacts. Increased list size by 25% Show less Designed email and social marketing campaigns with a focus on customer acquisition. Responsibilities:- create campaign briefs, think through customer journey and manage timelines for designers, email marketers, copywriters etc.- set up tracking and attribution and ensure it's working throughout the funnel- collaborate and coordinate with ops, tech, art and sales to ensure we nail each detail of our campaign- maintain the marketing dashboard and regularly analyze campaign performance and set next steps for the teamOther Projects:- set up a retail store for the brand to also offer products through ecomm- plan photoshoot for the spring and fall lookbooks- onboard and train 2 new associates and delegate campaign work Show less

  • Campaign Manager

    Mar 2023 - now

  • Marketing Associate

    Feb 2022 - Mar 2023