
Howard Liu
Research Assistant

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About me
Senior Project Manager at Arrow Asia Pac Ltd
Education

City University of Hong Kong
2011 - 2012Master’s Degree Integrated Marketing and CommunicationActivities and Societies: Study tour in U.S.

Communication University of China
2006 - 2010Bachelor’s Degree Public Relations, Advertising, and Applied CommunicationActivities and Societies: Advertisers Research, 1st National Undergraduate Innovative Experiment Program
Experience

Communication University of China
Jun 2007 - Sept 2007Research AssistantDisseminated and collected questionnaires for large advertisers in Sichuan area, processed and analyzed data in SPSS.

Chengdu Jinsha Site Museum
Oct 2010 - May 2011Internship• Implemented a series of promotional activities in team for the Jinsha Sun Festival. • Dealt with media relations while writing press releases, reports and memos.• Coordinated in editing and designing the internal publication of Jinsha.

Cameron Sino Technology Ltd
Jul 2012 - Sept 2013Sales Marketing Executive• Followed up and developed international clients to meet monthly sales target.• Handled sales inquires, orders, shipment, invoices and credit notes for customers. • Prepared and attended exhibitions both in Hong Kong and overseas.• Planed and executed online marketing campaigns on social media.• Coordinated in designing posters, banners, newsletters and product catalogs.

Arrow Asia Pac Ltd
Dec 2013 - nowExtended the role to build and lead 2 teams to support whole APAC:•Business Intelligence Team•Robotic Process Automation Team Extend the role to lead ERP conversion project for subsidiaries in Shanghai;Supported a large scale business transfer project from 2019 to 2020 for Arrow's largest supplier. Extended the role to lead two teams of Mass Data Management and Quote Factory in Shenzhen to support daily operation for APAC business: • MDM - Part master & attribute maintenance, price file upload and single part creation.• QF - Part scrubbing and uploading to system for large BOM from customers. • Managed and supported internal projects to fuel business growth across APAC regions.• Visited China branches for process alignment and optimization as a business partner.• Analyzed data to identify new business opportunities with business intelligence tools.• Delivered on/off-site training to internal parties on E2E process and system functions.• Develop and maintained business performance reports & metrics for management team. Management Trainees in Hong Kong & China:• Attended a centralized training camp conducted by APAC executive team.• Job rotations in sales, customer service, marketing and operation department to get extended working experince in vavious functions.• Led a group of 5 MT for "small customers expansion" project.
Senior Manager, Business Operations
Dec 2020 - nowSenior Project Manager
Apr 2018 - Dec 2020Manager, Mass Data Management
Jan 2017 - Mar 2018Operations Analyst
Oct 2015 - Dec 2016Management Trainee
Dec 2013 - Jan 2016
Licenses & Certifications

Project Management Professional (PMP)
PMIOct 2018
Honors & Awards
- Awarded to Howard LiuExcellent Project of the 1st National Undergraduate Innovative Experiment Program - May 2009 • As team leader, I led a team to conduct the Media consumption behavior research for migrating workers in Beijing. • It was honored as "Excellent Project" of the 1st National Undergraduate Innovative Experiment Program.
Volunteer Experience
Volunteer
Issued by GoEGong Volunteer Club on Jun 2008
Associated with Howard Liu
Languages
- enEnglish
- chChinese
- caCantonese
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