Ode Pramoedya

Experience

• 

  PT Supra Primatama Nusantara (Biznet)

  Jun 2012 - Aug 2012

  Corporate Communications Intern

  Assistant for monthly Social Media planning, external & internal media Events preparation, Merchandise controlling, and developed Press Release. Screening mention (offline and online) of Biznet Networks news.

• 

  Frost & Sullivan

  Jan 2013 - Jul 2013

  Corporate Communications Intern

  Assistant for External Events such as Business Outlook Briefing for ICT, Health, & Automotive industries and develop Press release & reporting Frost & Sullivan exposure on media.

• 

  Toyota Astra Motor

  Jan 2014 - Apr 2022

  a. Responsibilities: - Managed the performance tracking of the Astra Value Chain group across dealership, finance, and insurance sectors, conducting monthly and yearly reviews. - Conducted strategic profit analysis for trade cycle management functions, focusing on sales and after-sales.- Assessed market competitiveness of financial products, aligning them with customer expectations to drive acceptance and optimize product performance.b. Projects: - Led the launch of specialized financial products (Toyota EZDeal in 2021 and Toyota Deal Cermat in 2020) as part of Toyota’s Trade Cycle Management (TCM). These products provided customers with flexible financing options, enhancing product competitiveness in the market.- Collaborated closely with Marketing Communications, Market Research, Public Relations, Area Management, Dealer Training, and Sales Program teams to streamline launch processes and product rollouts. Show less a. Responsibilities:- Developed and implemented comprehensive product marketing strategies and budget plans. Ensured proper execution of marketing activities and monitored spending to stay within budget through Marketing Calendar.- Conducted analyses of sales targets & achievement, market share, and customer behavior trends to adjust strategies proactively.- Supply & Demand arrangement of ordering & allocation units to all Toyota Dealers.- Conducted strategic Products profit & loss analysis.- Monthly Genba to Toyota Dealers & Competitors to identify trends, opportunities, and competitive advantages. b. Projects :- Led task forces for major product launches, including Toyota Avanza Minor Change and Toyota Calya Minor Change in 2019, working with teams across Marketing, Product Planning, Logistics, and Dealer Training to ensure a successful launch.- Monitoring product awareness and market penetration, acceptance rates and sales growth for newly launched models.c. Kaizen Initiative :Launched the “Stock Efficiency Improvement Project” to reduce dealer stock aging, developed a stock aging dashboard, and streamlined inventory management by collaborating with logistics and area management teams. This project optimized stock turnover rates, improving dealer satisfaction and product availability. Show less a. Responsibilities:- Created product marketing strategies, developed annual budget proposals, and ensured the effective rollout of marketing activities. - Analyzed customer profiles and purchasing trends to inform product positioning and sales forecasts.- Monthly Genba to Toyota Dealers & Competitors to identify trends, opportunities, and competitive advantages.b. Projects: - Led product launch teams for significant model updates, including the Toyota Yaris and Vios Big Minor Change in 2018, the Yaris and Vios Minor Change in 2016, and Toyota Agya improvements in 2015.- Monitoring product awareness and market penetration, acceptance rates and sales growth for newly launched models.- Organized and represented Toyota Astra Motor as the General Secretary at the GAIKINDO Indonesia International Auto Show (GIIAS) from 2015 to 2016. Show less

  • Finance & Insurance (Company Project Team)

    Feb 2020 - Apr 2022

  • Assistant Manager of Strategic Sales & Planning (MPV Models)

    Jan 2019 - Feb 2020

  • Product Marketing Management

    Jan 2014 - Dec 2018