Halyna Dubrova

Experience

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  MIA - marketing instruments agency

  Jan 2017 - Oct 2019

  Digital-marketing specialist, e-mail marketing

  Tasks:- positioning the campaign in the market- development of the campaign mission- analysis of macro and microeconomic indicators of the market, SWOT analysis and Canvas business model- product packaging, offer and development of the structure of the selling site- development of strategic marketing and automated sales funnels on the Internet- chains of letters through e-mail newsletters and chat bots- target audience analysis- portrait and avatar of the target audience, identifying its pains- traffic channels- Monitoring the performance of advertising campaigns- A/B testing of hypothesesAchievements:- site conversion increased from 3% to 5%- price per lead decreased from $2.5 to $1.2- increased the average check by 15%- ROMI increased from 350% to 517% Show less

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  UNITS

  Mar 2020 - Mar 2021

  Digital-marketing specialist, messenger marketing specialist

  Tasks:- portrait of the target audience- customer journey map in Mirro- Offers & call to action by customers- copywriting letters by chat bot- assembling a sales funnel in a Smart Sender- sales funnel diagram for online school- assembling a sales funnel for a chat bot- analytics of the main indicators of the sales funnelAchievements:- website conversion increased from 3% to 5%- price per lead decreased from $2.5 to $1.2- increased the average check by 15%- ROMI increased from 350% to 517% Show less

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  Academy of Nutrition by Katya Medushkina

  Nov 2020 - Mar 2021

  Digital-marketing specialist, Facebook Ads

  Employment on projects to launch online schools. Packaging, launch and promotion of the online school of nutrition by Katya Medushkina. Setting up Facebook Ads campaignsTasks:- development of the course methodology- expert packaging- setting up Facebook Ads campaigns- development of a free marathon- the structure of the selling webinar- sales funnel diagram for online school- assembling a sales funnel for a chat bot- analytics of the main indicators of the sales funnelAchievements:- received 2325 leads for the expert's webinar at a price of $0.7- received an average check of 5000 rubles from the webinar 170 sales- cost per lead decreased from $2.5 to $0.7- increased the average check by 45%- ROMI increased from 225% to 564% Show less

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  Ovitta Training Company

  Mar 2021 - Jun 2022

  Chief Marketing Officer

  She was engaged in the promotion of educational online courses for entrepreneurs:Tasks:- Organizing the work of the marketing department- Building a sales funnel- Setting up targeted Facebook ads- Marketing strategy,- lead generation,- In-depth interviews,- Formation of the value proposition of the campaign and building a strong brand,Achievements:- received 1425 leads for the expert's webinar at a price of $0.7- received from the webinar 152 sales an average bill of 500 $- cost per lead decreased from $7.44 to $0.7- increased the average check by 45%- ROMI increased from 115% to 640% Show less

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  Visotsky Inc.

  Jun 2022 - Dec 2022

  Marketing Specialist