Experience

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  Samsung electronics

  Dec 2011 - Sept 2013

  Key account manager
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  Philip morris sales and marketing

  Sept 2013 - Sept 2014

  National key accounts executive
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  Reald

  Sept 2014 - Jan 2024

  Responsibilities:• General management of the business (processes, personnel, technologies, finance). • Negotiations with customers (cinema chains) in Russia, CIS, Turkey, EU.• Liaising with equipment suppliers (screens, glasses). • Building close business relations with content distributors. • Reporting to top management and counterpartsAchievements:• Brought the company to target profitability levels.• Signed the deals with 6 of the top-10 players in Russia and CIS, bringing the 80% market share growth. • Achieved annual growth in EBITDA (YoY). • Each year from 2015 and till COVID-19 pandemic exceeded the annual budgets both in terms of revenue and EBITDA.• Built a thorough analytical system from scratch (data collection via Python, storage in SQL database, data visualization in Tableau) which allowed to stop the manual data collection and processing (thus, minimizing the errors and decreasing the time for data collection and processing from 7 people working for 3 days to automatic collection in several minutes). As a result a tool was developed which allowed to get the actual data timely and in a perfectly visualized manner and a number of different reports were created to simplify the decision making process. • Optimized the process of analysis and approval of the commercial terms for new and existing deals including data storage and processing which allowed to analyze the potential P&L for each possible customer/scenario in a fast and efficient manner. Show less

  • General Director, RealD Russia

    May 2015 - Jan 2024

  • Head of sales, Russia and CIS

    Sept 2014 - May 2015
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  Kuafer, manufacturing company

  Nov 2020 - Oct 2021

  Head of sales

  Responsibilities• Developing the commercial strategy of the sales department• Building the sales department (6 employees)• Analysing the market and competition• Developing the product categories and sales channels (single-use hotel cosmetics, specialised professional cosmetics, company;s personal brands - sales via offline retail, contract manufacturing)• Sales planning (current and future commercial strategy and budgeting)• Controlling efficiency (analytics, plan-fact)• Controlling personnel via CRM (Bitrix24)• Team development: regular feedback, training, case studies, etc.)• Developing KPIs and motivation structures. • Developing the client base. Participation in key exhibitions. Contract and product negotiations.• Leading the key customers, personal sales.Achievements• Built and structured the sales department, including hiring, developing the scripts and KPIs• Signed a big deal with Komus for contract manufacturing of the hotel cosmetics. The share of this in this product category within Kuafer has reached 40% in terms of revenue and 25% in terms of profit.• Handled the negotiations with 2 distributors in Crimea and Krasnodar which allowed to widen the geography of sales and optimized the costs• Initiated the development of the calculator for contract manufacturing which allowed a quick and efficient assessment of the potential deals in all channels and product categories• Developed and introduced KPIs for hotel cosmetics channel. Due to process automation with Bitrix24 ensured the transparency of the sales dept performance and allowed for the efficient operational control over the sales dept activities.• Reached a deal with Familia retail chain (by creating a specific exclusive own brand)• Performed the first round of negotiations with Golden Apple retail chain Show less