Kellie Brandser

Experience

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  Eaton

  Jun 2013 - Jul 2013

  Summer Intern

  • Collaborated with Marketing Department in strategy sessions to effectively promote product at conventions resulting in increased sales• Analyzed corporation's website traffic to gain insight on customer's accessibility to webpages

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  Ulmer & Berne LLP

  May 2015 - Jul 2015

  General Legal Intern

  • Designed 20-page pitch book for manufacturing start-up presentation to potential shareholders resulting in sufficient funds for start-up to begin production• Instrumental in launching firm’s first YouTube channel, including uploading videos, tagging for keywords, categorizing, etc. • Researched, wrote and prepared about a dozen of firm’s press releases, including sponsorship and awards, increasing firm's public exposure online• Created comprehensive spreadsheet of attorney board appointments for marketing and risk management purposes• Formulated spreadsheet of company information for client business development giving marketing department easily accessible online • Conducted market research in current blogs in relation to consideration of launching new blog Show less

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  TEDxUofM

  Sept 2015 - Apr 2018

  Marketing Team Member

  TEDX UofM is a university-wide initiative to galvanize the community for an event full of inspiration, discovery, and excitement. We aim to bring a TED-like experience to the University of Michigan, showcasing the most fascinating thinkers and doers, the “leaders and the best” in Michigan terms, for a stimulating day of presentations, discussions, entertainment, and art that will spark new ideas and opportunities across all disciplines. My role within the organization was to enhance TEDX UofM brand recognition on the University of Michigan’s campus and acquire both new team members and conference attendees.My Role:• Integrated official TED brand guidelines into events and promotional material, conveyingmore cohesive TEDX UofM brand to the audience and differentiating independent TEDX UofMbrand from TED brand• Executed marketing strategy for "Hype Week" to promote the reveal of TEDX at UofM 2015-16theme resulting in week of publicity for organization and 25% increase in membership • Oversaw committee coordinating distribution and analyzing prices on large orders ofpromotional products, efficiently allocating funds under budget of $500, and freeing funds for use by other committees Show less

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  ING DIRECT Australia

  Jun 2016 - Jul 2016

  Corporate Affairs Intern

  ING Direct is a branch of the Dutch multinational banking and financial services corporation, ING Group, with primary businesses in retail banking, direct banking, commercial banking, investment banking, asset management, and insurance services.As a Corporate Affairs intern at ING Direct, I worked closely with the Public Relations and Change Management teams as well as top leadership to present a unified public image to stakeholders.My Role:• Pitched WOW event, a day of activities supporting company values, and product launch ideas for ING Direct's first credit card in the Australian market for internal customers creating buzz around the initial offering• Engaged with sustainability initiatives, such as DreamStarters, reporting on progress of 15 start-ups and collaborating with marketing agencies to develop campaigns to promote ING Direct's community engagements and impact• Planned and executed large corporate events such as UNICEF Run for Youth and white paper presentation on housing trends in Australia before 40 journalists• Supported ING Direct's public relations, engaging the media through weekly press releases, topical articles on ING Direct's products and relevance to consumers, and events for product launches Show less

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  General Motors

  Jun 2017 - Aug 2017

  Global Brand EXCEL Program Intern

  My position within General Motors Global Brand team was my first experience with management of a global brand. While the General Motors brand was associated with company performance and press releases, it had little association with its products and vehicle brands, the features that touched its customer base. I had the opportunity to jump in on the re-branding of the General Motors brand, unifying the brand image to external stakeholders and highlighting the achievements of a 100+ year old company.In assessing how our brands were perceived to our customers and being responsible for updated the General Motors site, I identified an area of improvement to shift consumers perceptions of the brand. I presented a plan for an internal sustainability site to better inform our consumers of the company’s initiatives.My Role:• Coordinated with outside creative agency to develop an updated brand image for GeneralMotors, maintaining a unified brand image across all platforms leading to an enhancedGM.com site and consistent creative and messaging to external stakeholders• Presented a plan for an internal sustainability page within the General Motors site, developing an approach to highlight GM's sustainable practices and transition the consumer perception of the brand, enhancing engagement compared to previous external sustainability site• Launched "Partnerships to Move Humanity Forward" video and post on social platforms, leading to top headline on internal site Show less

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  General Motors

  Jul 2018 - Feb 2019

  Diversity Marketing - TRACK Leadership Development Program

  My first rotation in the TRACK Leadership Development Program, Diversity Marketing has opened my eyes to Global Marketing and the challenges of managing diversity initiatives between four brands. Serving as the data analyst for the team, I work closely with our agencies and brands to analyze data and developed four comprehensive presentations on the Diversity Marketing Vision for the U.S. automotive brands. In addition to my daily tasks, I spearheaded General Motors Women’s Approach to identify opportunities to engage with women. As an alumna from the University of Michigan Ross School of Business, I was chosen to be the interview coordinator for possible EXCEL internship and TRACK program candidates. My Role:• Analyzed data and developed four comprehensive presentations on Diversity Marketing Vision for U.S. automotive brands, updating brand-specific insights and framing information to support future trends in the multicultural space• Coordinator for General Motors/IHS Markit Agency multicultural relationship, managing IHS Multicultural Update Meetings connecting with Brand Insights team monthly to align metrics • Spearheaded General Motors Women's Approach to identify opportunities to engage with women, collaborating with the Customer Experience and Global Chevrolet teams highlighting competitive intel and insights concerning today's female consumer to be shared across brands • Coordinated, interviewed and assessed potential General Motors Marketing EXCEL internship and TRACK program candidates Show less

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  Epic

  Apr 2019 - Aug 2021

  Implementation Services / Project Manager

  Epic Systems Corporation is a privately held healthcare software company whose software is used by a majority of U.S. hospitals and medical schools. My project management experience at Epic significantly expands my marketing skill set. I own an implementation project from beginning to end and am the expert on multiple integrated application modules. In designing an integrated system, I focus on meeting the needs of several stakeholders. I creatively solve problems that are specific to the stakeholders, using the functionality and resources available to me.Main Responsibilities: • Functional Area Lead - Membership: I oversee the success of a company-wide process improvement plan for my department/application. I set the vision for areas I own, engaging and coordinating with research and development, quality assurance, application services, and installing customers to identify areas of improvement.• Manage teams of 3-10 system analysts in five modules through a 21+ month-long implementation of an integrated electronic health system for a large not-for-profit health care system.• Coordinate and run recurring touch bases with IT and hospital operations to provide application expertise, ensure that deadlines are met, and that overall project goals are accomplished under budget. • Lead and organize the application’s certification management team responsible for providing certification exam reviews and best practices to customer trainees. • Point person on the Install Success Council, providing insight and monitoring project team deliverables for all current installing customers.• Cultivate mentees and new hires in project management skills, application knowledge, and team relationships. Show less

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  Inmar Intelligence

  Sept 2021 - now

  • Product Marketing Manager

    May 2023 - now

  • Assistant Product Marketing Manager

    Sept 2021 - Apr 2023