Meghna Soni

Experience

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  STUCORNER

  Mar 2018 - Feb 2019

  SEO Intern

  To boost the traffic flow via optimising the website and carrying out the off-page activities

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  Across The Road

  Feb 2019 - Jun 2020

  Digital Marketing Executive

  Responsible for the digital ad campaigns, and brand communication thereby spearheaded campaigns for clients to engage with users, to get the perfect customer persona and closely worked with the business development team, graphic designers, and content writers. Also, reviewing and analyzing client sites for areas that can be improved and optimized. Conducting various testing methods in design, layout, and advertising techniques to gain the most organic and paid traffic. Analyzing the performance of PPC campaigns to determine effectiveness & efficiency, writing powerful calls-to-action to convert visitors. Show less

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  Kajaria Plywood Pvt. Ltd.

  Jun 2020 - Dec 2021

  Marketing Executive

  Responsible for driving the Trade Marketing and Brand marketing initiatives of Kajaria PLY across PAN India by managing 15+ vendors and 5+ agencies thereby assisting Marketing Head to develop on-ground trade visibility and digital presences for newly launched premium category laminate products and Plywood category.

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  Livspace

  Jan 2022 - Oct 2022

  Senior Brand and Trade Marketing Executive

  • Trade Marketing: Managed trade marketing across all retail channels • Brand Marketing: Curated various brand assets for launching new brand categories in the ply and laminate market• Loyalty: Developed various plans and activities for influencers, i.e., contractors and carpenters to drive higher loyalty towards the brand and increase repeat purchase • Customer Engagement: Conceptualized and executed the engagement programme for the brand to stimulate the relationship with the dealers/distributors/retailers. Show less

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  Ozone Group

  Oct 2022 - now

  Assistant Brand Manager

  - Develop and execute brand communication strategies across all platforms, i.e., digital multimedia, marketing/sales materials, catalogues, trade shows, education, photo shoots, and promotions- Launch of a new product variants and range both online and offline focusing on achieving improved visibility in market - Handling Loyalty program communication