Martine Huth

Experience

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  Bated United

  Feb 2013 - Jul 2013

  Freelance Art Director Idea and concept development, implementation of advertising campaigns, design for print and web, copywriting.

  • Freelance Art Director

    May 2013 - Jul 2013

  • Creative Intern

    Feb 2013 - May 2013
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  Arctic Adventures

  Jan 2014 - Apr 2014

  Marketing Intern

  Responsible for Arctic Adventures social media, as well as the implementation of their new website and travel blog.

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  Daughter Oslo

  Apr 2014 - Feb 2022

  Co-founder & Art Director

  Daughter creates engaging and effective communication adapted to a modern and conscious consumer. Together with our customers, we help to remove everyday stereotypes around gender, equate feminine and masculine values, and portray real women in all their diversity. How women are referred to, what attitudes we have towards women and what values are associated with women are of interest to everyone in society - both women and men! Daughter understands that women are not one homogeneous target audience, but works actively to map the cultural, social and economic factors that help define women's lifestyles. In order to effectively speak to a female audience, we use women's unique buying motivation and purchasing patterns as a base. This way we can reach women on their own terms.Clients include Coca-Cola, Telenor, Gyldendal, Pro Sentret, Mental Helse , 41 Winks and Antirasistisk Senter. Show less

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  GROW medielab, Oslo Municipality

  Mar 2018 - Jun 2019

  Project manager

  GROW medielab is a free club for creative teens between 13-20 years in Grorud.GROW medielab holds a special place in my heart. I have been responsible for the development of the media lab, for procurement of funds and grants and for implementation of courses and workshops in photography, film and design.

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  Baby Daughter

  May 2019 - now

  Co-founder & E-commerce manager

  – Brand development, including strategy, creative direction, and visual profile.– Responsible for the design and launch of physical products.– Ensured the company’s growth and profitability.– Developed and implemented marketing objectives and tactics, as well as produced and evaluated digital campaigns.– Designed consumer-focused content and campaigns, including collaborations with influencers.– Managed digital customer services and social media, aimed at B2B and B2C.

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  Oslo Red Cross

  Jun 2020 - Feb 2022

  Advisor, Digital Communication

  - Responsible for the organization’s social media and digital marketing platforms.- Provided advice on communication to the organization, including key messages, media handling, and crisis communication.- Identified needs for change and devised a new strategy for social media.- Used cultural moments and trends as an opportunity to create content in real-time.- Planned, developed, and distributed paid social media marketing initiatives across various channels.

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  S360

  Feb 2022 - now

  - Developed and executed multi-channel strategies for leading travel, automotive, and e-commerce brands, providing strategic guidance to achieve business goals and optimize performance. - Used experimentation and testing to determine the efficiency of social media campaigns, providing granular analysis and key takeaways. - Channel lead for Pinterest at s360 Norway. - Collaborated with other departments and channels to align with the overall strategy and achieve the optimal media mix, including creative department to deliver social media campaigns modeled on data-driven insights and best practices. - Optimized department ways of working by identifying opportunities to streamline systems. - Created client case studies highlighting success stories such as increased campaign ROI. Read one off my cases her: https://s360digital.com/skitt-fiske/- Collaborated across departments to leverage performance data for new client acquisition. Show less

  • Director, Creative Performance

    Sept 2024 - now

  • Director & Head of Paid Social (Interim)

    Dec 2023 - Sept 2024

  • Senior Specialist, Paid Social

    Feb 2022 - Dec 2023