Deya Campos Palmero

Experience

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  Wells Fargo Bank

  Jan 2003 - Jan 2005

  Relationship Manager

  In this role, I led strategic marketing, performance, and client relations for the Credit division. A significant portion of my time was spent on coaching and training, ensuring our team members met performance goals and working with them to identify obstacles to achievement. Selected Achievements:• Consistently ranked in Top 10 for regional performance and earned recognition for my ability to build rapport with clients from diverse cultural and socioeconomic backgrounds. • Sustained win ratio of more than 85%, exceeding the average for the industry, including generating substantial revenue through leads and cold calling. Show less

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  BBVA Compass

  Jan 2005 - Jan 2012

  My portfolio included more than 300 accounts in the US and Mexico. For each client, I conducted account reviews to identify potential challenges, ensure client success, and make recommendations to maximize the value-add of solutions. I also maintained our key partnership with Bancomer, ensuring client information and data was shared in adherence to privacy guidelines. Selected Achievements:• Recruited by management to oversee sales for high net worth clients living in Mexico and seeking to do business in the US, which included traveling into Mexico extensively to nurture accounts. • Selected for REACT Program, which included making monthly presentations at information sharing meetings with other department leads to improve synergy and consistency across divisions. Consistently met or exceeded sales targets, new business goals, and revenue objectives. Show less I was responsible for marketing strategy, market penetration initiatives, and new business development our our B2B portfolio, focusing primarily on the construction and real estate markets. I partnered with clients on creating marketing collateral to support their sales goals and initiatives, as well as enhanced our network through local business events. In addition, I provided technical support to three branch offices. Selected Achievements:• Championed sales within Spanish-speaking communities as only bilingual team member for our region, securing up to ten clients each month from this market. • Spearheaded the launch of a new professional program targeting healthcare, legal, and financial professionals, generating 65% of monthly business through lead generation and marketing of new product opportunities. • Sustained monthly revenue during difficult economic climate by optimizing relationships with existing client base. • Planned annual events, such as Parade of Homes and Spring Tour of Homes, and open houses alongside clients. • Trained leadership teams within local branches and coached their direct reports on sales techniques. • Earned promotion after serving as Corporate Relationship Manager for two years and ranking as Top Producer for lead generation, account closing, and new business in the commercial sector. Show less

  • International Private Banker

    Jan 2008 - Jan 2012

  • Mortgage Banking Officer/Corporate Relationship Manager

    Jan 2005 - Jan 2008
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  Citi

  Jan 2012 - Jan 2014

  Senior Vice President/Business Development Officer

  As Senior VP, I created comprehensive sales plans for each targeted business, integrating market research, competitive positioning data, and trends analysis into proposals. I also guided clients, most of whom were at the senior-level or in the C-suite, in identifying solutions to meet the needs of their global customers. In addition, I negotiated agreements for startup divisions or business expansions.Selected Achievements:• Recruited to lead startup of Deposit & Lending division, including Export-Import, targeting businesses throughout San Antonio and Austin. • Grew network through cold calling and relationship building within target verticals, including growing opportunities in Spanish-speaking and culturally diverse communities Show less

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  The Bank of San Antonio

  Jan 2014 - Jan 2015

  Vice President/Relationship Manager

  During this time, I cultivated relationships with high net worth clients and managed a diverse account portfolio. To ensure we were aligning our sales strategies with our customers’ goals, I hosted needs assessment and analysis sessions with them. Selected Achievements:• Introduced business mixers and luncheons with up to 100 attendees to drive brand awareness. • Contributed to rebranding initiative for Private Banking department in collaboration with senior leadership team. Show less

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  Cerealto

  Jan 2016 - Jan 2019

  Business Development Manager

  During my time with Cerealto, I not only identified new business opportunities within my global territory, I also built relationships with clients, who included wholesalers and distributors, retail chains, and brokers, and internal teams, such as R&D, Operations, Logistics, Supply Chain, and Production & Planning. This position was fairly comprehensive and required understanding of each stage of the order process. Additional responsibilities including budgeting, forecasting, strategic planning, market analysis, client success, and lead generation. Selected Achievements:• Managed order fulfillment process in addition to growth strategies, communicating with suppliers, internal teams, factory personnel, and clients to ensure timely delivery and customer satisfaction. • Evaluated operations within factories and introduced process improvements to reduce costs while also optimizing stock levels based on client minimums. • Spearheaded companywide engagement in international events, such as food fairs, including sourcing samples, booking travel arrangements, planning booth location and layout, and designing marketing materials. • Promoted in 2017 from position as Customer Relationship Manager, leading global client success initiatives and communicating with customers across time zones. • Served on search committee to find replacement after promotion from candidates in US and Mexico, as well as trained them for first three months. Show less

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  The Stargaze Travel

  Apr 2019 - now

  Founder

  My passion for cultivating relationships, offering superb service, and extensive travel has allowed me to add value to my clients’ travels. The skills of developing new business, growing my portfolio, and finding creative solutions that I developed in the corporate world have been vital to my travel business. I’ve always loved traveling and helping people plan amazing trips. Now I get to mix my passions with my corporate skills for the benefit of my clients. The best part of my job is helping people check the boxes on their bucket travel lists. I tie my clients’ travel ideas together with their unique travel style to plan a bespoke trip for them. Show less