Simone Knifton

Simone Knifton

Marketing & Customer Service Analyst

Followers of Simone Knifton606 followers
location of Simone KniftonVancouver, British Columbia, Canada

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  • Timeline

  • About me

    Senior Media Planner at Cossette Media

  • Education

    • Western University

      2017 - 2021
      Bachelor of Business Administration - BBA Accounting
  • Experience

    • Jegysoft Inc

      Jun 2017 - Aug 2020
      Marketing & Customer Service Analyst

      Drafted, revised, and implemented marketing strategies and tactics in order to increase the number of leads for the business, resulting in over 100 new leads and a significantly lowered cost per acquisition.Assisted with website redesign to improve the customer experience resulting in higher traffic to the website and conversion rates.

    • OMD Canada

      May 2021 - Jul 2022

      - Planning full-funnel multichannel campaigns based on the strategy and budget- Buying digital media directly from vendors and working with activation teams to buy programmatic and social media and TV and Radio- Supporting and developing strong client relationships by keeping clients acquainted throughout the process - Using research tools to develop audience insights, campaign discovery and strategy in line with the client goals- Reporting on campaign results using Campaign Manager and results from activation teams to communicate effectively to client

      • Strategist (McDonalds)

        Feb 2022 - Jul 2022
      • Assistant Strategist (McDonalds)

        May 2021 - Feb 2022
    • Cossette Media

      Nov 2022 - now
      • Senior Media Planner (Toyota)

        Jan 2024 - now
      • Media Planner (Toyota)

        Nov 2022 - Jan 2024
  • Licenses & Certifications

  • Volunteer Experience

    • Ski Instructor

      Issued by Ontario Track 3 Ski Association on Nov 2018
      Ontario Track 3 Ski AssociationAssociated with Simone Knifton