Simone Knifton

Experience

• 

  Jegysoft Inc

  Jun 2017 - Aug 2020

  Marketing & Customer Service Analyst

  Drafted, revised, and implemented marketing strategies and tactics in order to increase the number of leads for the business, resulting in over 100 new leads and a significantly lowered cost per acquisition.Assisted with website redesign to improve the customer experience resulting in higher traffic to the website and conversion rates.

• 

  OMD Canada

  May 2021 - Jul 2022

  - Planning full-funnel multichannel campaigns based on the strategy and budget- Buying digital media directly from vendors and working with activation teams to buy programmatic and social media and TV and Radio- Supporting and developing strong client relationships by keeping clients acquainted throughout the process - Using research tools to develop audience insights, campaign discovery and strategy in line with the client goals- Reporting on campaign results using Campaign Manager and results from activation teams to communicate effectively to client

  • Strategist (McDonalds)

    Feb 2022 - Jul 2022

  • Assistant Strategist (McDonalds)

    May 2021 - Feb 2022
• 

  Cossette Media

  Nov 2022 - now

  • Senior Media Planner (Toyota)

    Jan 2024 - now

  • Media Planner (Toyota)

    Nov 2022 - Jan 2024