Linh Phan

Experience

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  AIESEC

  Jan 2011 - Nov 2011

  Sales Workshop - Organizing Committee of Promotion

  • Ensure quality and qualify of all material for promotion (poster, clips, leaflet, handout…)• Track and evaluate training programs effectiveness• Keep track all technical issue onsite successfully• Responsible for the integrated marketing campaigns the event including planning and executing marketing campaigns and promotions

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  NEO Communications

  Jan 2012 - Aug 2012

  Copywriter Intern

  • Co-worked with Creative Director for the directions fitting into brand essence • Wrote advertising copy for Print Ad (headline, tagline, body-copy); story for the TVC project and content for another communications projects• Supported designers for visualizing concepts• Presented ideas to clients• Improved creative skills, copy-writing, communication skill

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  S3 Studios

  Jan 2012 - Jan 2012

  Marketing Intern

  • Performed direct and indirect marketing tools such as Facebook, Twitter, blogs, websites, forums and etc. to promote company’s image to photographers, clients and agencies • Managed the production of marketing materials, including brochures, newsletters, leaflets, posters and flyers• Assisted manager in planning, monitoring and evaluating for organizing event• Improved marketing research knowledge, detailed orientation, communication skill, relationship building, task and time management Weniger anzeigen

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  Henkel

  Jul 2013 - Jul 2014

  Management Trainee in Marketing

  • Executed and implemented customer roadmap for 2 SBUs (General industry and Automotive) on national scale• Planned and executed eBiz – online marketing strategy from regional• Developed promotion program to boost sales• Managed the production of marketing materials, including brochures, newsletters, leaflets, posters and flyers; liaised with printers and designers on the content and layout for the print ad on Yellow Pages• Utilized the budget of 10k EUR to bring Henkel to MTA exhibition in 2014(Prepared materials, organized human resource, managed third party for booth preparations)• Improved marketing research knowledge, communication skill, relationship building, task and time management, negotiation skillAchievement: o Won Silver Prize in Henkel’s Day as a role of Team-leader who strategically planned team members and motivated the team. o Rolled out successfully Loctite ML-11 Weniger anzeigen

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  FrieslandCampina

  Nov 2014 - Jan 2016

  Marketing Executive

  • Monthly phasing & tracking OTIF with detailed report updated on YTD/YTG and proactively push/align to ensure all costs charged within budget planned and time frame • Coordinate and work with agencies to ensure OTIF, excellent execution (meet trial no, meet volumes sales for activation) and cost effective• Fully or partially coordinate/work with external agencies and assist her line manager to deliver excellent deployment for M&M in POSM design, Activation and PR campaign, Event (measured by Post launch evaluation by MT) Weniger anzeigen

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  Unilever

  Jan 2016 - Feb 2017

  Assistant Brand Manager

  •Assist in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities •Lead innovation/activation projects deployment and the integrated activity schedule to ensure consistency with Brand Key Vision and Brand Vision Plan including communication strategy•Monitor and evaluate brand performance to recommend, and execute appropriate ways to increase brand equity•Identify solutions and make recommendations to improve effectiveness based on performance monitor•Work closely with agencies (Advertising, Market Research, PR etc) to execute flawless brand experiences across touch points•Deliver specific brand projects as per brand plan, eg. co-branding with a major retailer.•Monitor budget spend and provide timely communication to relevant stakeholders on overspend / cash availability•Partner with different functions (Customer Development, Supply Chain & Finance) for on-going projects, competitors, budget phasing, media plan tracking. Weniger anzeigen

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  Philips

  Feb 2017 - Jul 2018

  Assistant Commercial Marketing Manager

  •Supporting and guiding the Product Implementation Process by market research and product specifications.•Setting up and execute roadmaps for the introduction of new products or updates and the phasing-out of existing products.•Defining the marketing communication plan and budget, with strong focus on digital, based on MarCom deliverables.•Developing sales plans in cooperation with the sales channels and key accounts in order to maximize the support to the sales processes.•Define and manage the marketing budget and P&L.•Plan, build and maintain relations with company stakeholders in order to stay connected to the developments and trends in the market Weniger anzeigen

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  Delica Deutschland GmbH

  Aug 2019 - Jul 2022

  • E-Commerce Manager

    Apr 2021 - Jul 2022

  • Working Student

    Aug 2019 - Jan 2021
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  Dentolo

  Jul 2022 - now

  Data Analyst