Ukasha Anwar

Experience

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  Airband Communications

  Jun 2018 - Sept 2018

  Customer Sales Representative

  Handle 90+ calls daily, with duties including signing up new customers, retrieving customer data, presenting relevant product information.Memorized all company products and services to be able to answer all customer questions quickly and efficiently, and make relevant upsell.Remained courteous and calm, even during moments of customer dissatisfaction.Trained, supervised, and motivated new and current employees.Qualified for bonus after the first month in the field.

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  Touchstone Communications Inc.

  Oct 2018 - Feb 2019

  Transcriptionist

  Transcribe various styles of audio recordings to a high degree of accuracy.Correctly punctuate and format every transcription while using proper sentence structure and business language.Proficient in proofreading transcripts for grammatical errors.

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  Hukumat Networks

  Jun 2020 - Mar 2021

  Managed SEO strategy for website traffic growth.Executed keyword research & optimization for content.Analyzed & reported on SEO performance using analytics.Built high-quality backlinks to increase website authority.Monitored & optimized website for search engines. Researched keywords to improve website traffic.Optimized website content for search engines.Analyzed website traffic using analytics tools.Assisted with link building to boost website authority.

  • Search Engine Optimization Executive

    Sept 2020 - Mar 2021

  • Search Engine Optimization Internee

    Jun 2020 - Aug 2020
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  Tile Mountain

  Apr 2021 - Dec 2022

  PPC Executive

  Assist in the formulation of strategies to build a lasting digital connection with consumers.Conduct detailed Keyword research to drive website traffic.Create PPC campaigns to achieve maximum ROI.Write attractive and concise ad copies for adverts.Measure, analyze, & report website analytics & campaign performance.Conduct on-site & off-site analysis.Optimize landing page for paid search marketing campaigns.Help create prime quality SEO-friendly content.Analyzing trends & making data-driven decisions. Show less

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  UnitedSol (Pvt) Ltd

  Jan 2023 - Oct 2023

  Search Engine Optimization Executive

  Uncover high-potential keywords for website optimization through research & analysis.Enhance website rankings & user experience with effective on-page optimization strategies.Monitor and analyze website traffic to identify areas for improvement.Collaborate with content creators to develop & optimize user-friendly & search engine-friendly website content.Conduct regular audits to ensure optimal website performance & identify issues.Stay updated on the latest SEO trends & techniques for best practices.Track and report website rankings and performance to key stakeholders.Implement technical SEO strategies in collaboration with development team.Occasionally contribute captivating guest blog posts to external publications, amplifying brand presence & expertise. Show less

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  Absoluit

  Nov 2023 - now

  Digital Marketing Specialist

  Conduct keyword research, analyze search trends, and competitor strategies.Optimize existing content & landing page for target keywords and user experience.Monitor website performance in Google Search Console and Analytics, identifying opportunities for improvement.Build high-quality backlinks through manual outreach and content creation.Maintain technical SEO health, monitoring for crawl errors and mobile optimization.Stay updated on current SEO best practices and algorithm changes.Manage active Google Ads campaigns, adjusting bids and budgets based on performance data.Create and A/B test compelling ad copy to improve click-through rates (CTR).Track campaign performance metrics (impressions, clicks, conversions) and generate regular reports.Implement advanced targeting strategies (demographics, interests, remarketing) to reach ideal audiences.Monitor Google Ads algorithm updates and adapt campaigns accordingly. Show less