Abinesh Dhananjayan

Experience

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  Freelance

  Aug 2019 - Jun 2023

  1. Drafting YouTube content for channels.2. Giving vocal expression and dubbing for YouTube.3. YouTube content Marketing and Content writer 1. Website creation and revamping. 2. Social Media Management 3. Brand Management4. Facebook and Google Ads5. Lead Generation.

  • YouTube content creator and voice expert

    Mar 2020 - Jun 2023

  • Digital marketing freelancer

    Aug 2019 - Jan 2021
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  SaaS Mantra

  Oct 2019 - May 2022

  Recruited for collaborating and acting as a bridge between early-stage product founders across globe to analyze their product, perform market analysis and getting it to ready for the (SaaS marketplace) GTM launch. Responsibilities. - Understanding the product use case, unique selling points, product vision from the product founder. - Analyzing market trends, competitor offerings, and performing test launches to identify the customer acquisition. - Conducting user interviews, surveys, and usability testing to understand user needs, pain points, and expectations. - Collecting the target customers feature requests and helping founders to prioritize them before the GTM. - Strategizing distribution channel for the GTM launch. Achievements. - Analyzed and onboarded over 100+ SaaS Products. - Contributed to increase overall sales 3X (o.75M) in the black Friday sales Show less

  • Product Analyst

    Dec 2019 - May 2022

  • Digital Marketing

    Oct 2019 - Dec 2019
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  Apton Works Private Limited

  Mar 2022 - now

  Head of Business Development
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  Gainwix

  Jan 2024 - now

  Co founder - VP of Product

  - Ideating, conceptualizing, the business problem statement into a product. - Understanding user needs and designing intuitive and user-friendly interfaces. - Break down complex business concepts into technical specifications and user stories. - Ensure the development team delivers the product that meets stakeholder’s expectations and user needs. - Collaborating closely with sales and marketing team to define the product USP and GTM strategy. - Track and analyze launch performance metrics to adjust the strategy and maximize customer acquisition. Show less