Wilson Pham

Experience

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  Freelance

  Aug 2023 - Nov 2023

  Digital Marketing Specialist

  -Built out new Google Ads Campaigns utilizing proper account structure and best practices. Conducted competitive keyword research, implemented proper organization of ad groups, proper keyword match types, negative keywords, device segmentation, and ad extensions-Managed a Google Ads account to meet specific short term optimization goals-Implement Proper Google Ads Account Structure, Increased Relevant Traffic Through Keyword Analysis and Optimization-Optimized bids, ad copy, and landing pages to improve overall campaign performance-Used Analytics to Assess Visitor Behavior and Make Adjustments to Paid Campaigns -Created a conversion tracker for email campaign through Google Tag Manager -Optimized Landing Pages to improve Ad Quality Scores. -Sample Google Ads Structure Spreadsheet via Google Drive-Built SEO Optimized Content - Did Competitive Keyword Research to Determine Rankability, Find Long Tail Keywords, and New Opportunities.-Created SEO Optimized Content - Checked Keyword Density with Yoast SEO Show less

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  American Dream U

  Oct 2023 - Dec 2023

  Digital Marketing Specialist Paid Search

  • Audited existing Google Ads Campaigns to find issues and optimize performance. Restructured ad groups, keywords, and ad copy to maintain Google best practices. • Spoke to clients to understand their challenges, goals, unique selling points, market position, manage expectations and create according to strategy.• Analyzed Matched Search Queries to find new keyword ideas and find negative keywords and reduce unrelated traffic. • Track search engine traffic, bounce rate, and conversion rate to monitor website and analyze data through Google Analytics 4.• Responsible for managing all elements of paid search campaigns including campaign planning, implementation, budget management, performance review, and optimization. Show less