
Manpreet K.
Assistant Sales Manager

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About me
International Education Specialist, EduTech, SEO Digital Growth, Stakeholder Management, Business Development, Education, Student Recruitment, Marketing Strategy
Education

Univeristy of Waikato, New Zealand
-International Business, Marketing,Globalization
University of Waikato
-International Management
Experience

Austin Distributors
Dec 1999 - Feb 2002Assistant Sales ManagerSpearheaded and successfully executed a one year project for setting up a highly profitable accessories division for the company. Lead, trained and managed a team of five members to facilitate the overall sales goals of the company. Developed extensive advertising strategies for expos and fairs. Reduced dealership running cost by 18%.

University of Waikato
Mar 2003 - Jun 2005International Customer Services CoordinatorResponsible for processing international student applications, including managing a global network of 50 partners. Responsible for comprehensive database management and student visa processing. Responsible for advertising and publicity material. Because of my skillset and excellent work performance, I represented the University in South Asia on various occasions for student recruitment.

Immigration New Zealand
Jun 2005 - Dec 2010Immigration OfficerHighly confidential job requiring multiple quality checks, thorough investigation, keen observations, quality decisions and adhering to strict policy guidelines. Assessed and granted visas, including student visas and work permits. Gained extensive knowledge of student visa policies and regulations.

University of Waikato
Jan 2011 - Jul 2015Developed, managed and executed marketing and business development strategies for the entire South Asia markets. An all-encompassing role which included student mobility, student recruitment and international operations like student admissions and application processing etc. Deployed robust systems aimed at building new relationships, brand development, e-marketing, budgeting, direct marketing and analysis of market research data. Strategic income diversification strategies, strong relationship with agents and stakeholders and responsive product development helped in achieving recruitments targets set by the university. Show less
International Market Manager, South Asia
Dec 2012 - Jul 2015International Recruitment Advisor, South Asia
Jan 2011 - Dec 2012

Swinburne University of Technology
Apr 2016 - May 2016Marketing and Future Students ManagerI am responsible for understanding and defining brand, marketing and recruitment, challenges and aspirations of academic units. The role is a key contributor to the leadership teams of both the academic units and Marketing and Future Students. The role involves - • Develop and drive the implementation of action plans based on brand and marketing strategies. • Plan and implement publicity and promotions for the relevant business partner. • Provide insight and research to business cases for new product development and product refresh. • Contribute to the strategic management of partners – schools, agents, universities – and ensure that the client group gains maximum benefit. Show less

CQUniversity
May 2016 - Jul 2020Act as business leader to design, execute, and oversee effective client relationship management and servicing strategies to drive client satisfaction, retention and growth opportunities. As a key member of the CQUEnglish Management team, contribute to the overall business strategy formulation, development and execution plans for the department.Forging new profitable business relationships, facilitating international recruitment and maintaining existing relationships with global partners, government bodies and universities.Developed and implemented innovative marketing and sales strategies with strong digital components, to collaborate with clients virtually, face to face and offer ongoing support. Responsible for appointing, training and management of global agent networks and partner.Developed and implemented sales budget, education packages, proposals, expressions of interest and business cases with educational institutions.Developed a range of appropriate systems and business processesCommissioning marketing collateral to support development and delivery of English programsMaintenance of CRM ( Sugar), record keeping and knowledge management and sharing. Show less Creating and implementing sustainable international student recruitment strategies for Japan, Mongolia, South Korea, Taiwan and the African region, with a focus on maintaining and increasing student numbers and market share.Key responsibilities – Providing performance data, analytical reports and advice to senior management relating to international recruitment, marketing and business development operations.Leading and participating in collaborative project teams involving internal and external stakeholders on audits and initiatives that will improve the overall performance, such as agent management systems, marketing campaigns, partnership quality assurance activities, compliance audits, etc. Responsible for developing and implementing innovative marketing and recruitment plans with strong digital components.Working with the international partnerships team to optimize current academic partnerships in the specified markets. Drafting and implementation of plans, proposals, business cases, reports, submissions, policies and procedures and product developmentMaintaining a specialist knowledge across relevant Australian and international legislations, overseas education systems, cultural and business protocols, and the full range of CQUniversity’s product offerings.Work closely with the international leadership team and internal and external stakeholders to generate international student enrolments for CQUniversity against specific targets and within budget.Build a positive image and reputation for the University by representing the International Directorate at internal and external functions, events and meetings. Leading the facilitation of effective communication and collaboration between the international student recruitment function and key internal and external stakeholders. Show less
Business Development Manager
Jul 2017 - Jul 2020International Country Manager (East Asia & Africa)
May 2016 - Jul 2017

IDP Connect
Jan 2021 - Jan 2022Client Engagement ManagerAs the principal contact in the IDP Connect APAC team, I play a substantial role in ensuring that IDP Connect strategic objectives are amplified for internal and external stakeholders to facilitate new business opportunities, foster and build long term relationships to recognize the full value of esteemed partnerships.

Studiosity
Aug 2022 - nowPartnerships Manager VIC/TASAs a Partnership Manager, I play a pivotal role in creating and nurturing strong relationships with various individual stakeholders, and increasing life chances for students everywhere to ensure that in an age of online education, internationalization, and mobilization, every student can get the personalized academic study support they need, anytime, anywhere.Key part of my role is to achieve stakeholders strategic objectives that are aligned, planned, integrated and well communicated to ensure the greatest value for our partners and students. Show less
Licenses & Certifications

Strategies for Influencing others
CQUniversityNov 2018
Recruit For Success
CQUniversity Australia
Sales Accelerator
Smarter selling - stop talking start listeningMay 2019
Working as a High performing Team
CQUniversityAug 2019
Managing for Success
CQUniversityJun 2017
Online Marketing Foundation
Lynda.comOct 2020
Communicating with Impact
CQUniversityJun 2017
Volunteer Experience
Teacher
Issued by Shiksha Abiyaan on Aug 2015
Associated with Manpreet K.
Languages
- enEnglish
- hiHindi
- puPunjabi
- beBengali
- neNepali
- raRajasthani
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