Catherine Ainsworth

Experience

• 

  Tesco

  Oct 2001 - Dec 2011

  Using solid knowledge of online marketing techniques to lead the trade planning team for Tesco Entertainment online. Owning marketing budgets and being responsible for planning multi-channel activity that supports the business's sales plan. Planning, implementing and reviewing Marketing activity for the grocery home shopping service at Tesco.com Lead project manager for the Clubcard Statement team Managing staff research within the Corporate Insight unit Member of the Tesco graduate scheme - Worked within People Insight function (part of HR) assisting with staff surveys and ad-hoc research studies

  • Marketing and Trade Planning Manager - Tesco Entertainment

    Sept 2009 - Dec 2011

  • Marketing Manager - Tesco.com

    May 2008 - Sept 2009

  • Marketing Manager - Clubcard Statement

    Oct 2005 - May 2008

  • Consultant - People Insight

    Oct 2003 - Oct 2005

  • Analyst - People Insight

    Oct 2001 - Oct 2003
• 

  Bounty UK Ltd

  Dec 2011 - May 2013

  Oversaw digital and offline marketing for the B2C proposition for the business. Managed the delivery of several development projects including mobile site and apps. Responsible for delivery of all online activity including onsite developments, mobile web, online marketing and operations.

  • Head of Consumer Experience

    Oct 2012 - May 2013

  • Head of Online

    Dec 2011 - Oct 2012
• 

  Buyagift

  Jun 2013 - Jan 2015

  Group Head of Customer Experience

  Responsible for the customer experience across Buyagift group B2C sites. Team management of the eCommerce teams including website, CRM and design.Sponsor or senior stakeholder of multiple projects including front end redesigns, analytics implementation, recommendation engine implementation, CRM systems integration amongst others.KPIs included: B2C revenue, conversion, margin and discount spend. Responsible for leading and development of the eCommerce, design and CRM teams.

• 

  Amazon

  Jan 2015 - Feb 2017

  Sr Online Marketing Manager

  Responsible for the management of Amazon.co.uk Homepages, ensuring they are consistently presented to the highest possible standards and they are reflecting the long term strategic goals of the company. Guardian of the execution of the Amazon brand on-site. Responsible for co-ordinating senior stakeholders across the business to plan, monitor and optimise the performance of the Homepage on a continuous basis.

• 

  Buyagift

  Feb 2019 - Sept 2022

  Strategic Projects

  Responsible for various customer facing strategic projects, most notably the definition and embedding of the company wide ESG strategy. Including an end to end value chain analysis and successful accreditation as a Carbon Neutral Company. Developed a route to zero strategy and oversaw the move to fully sustainable product and packaging.Additionally responsible for other enablement projects including the definition and delivery of a new in-house promotion engine for B2C websites, Insight projects and launch of Amazon merchant program (including drop-ship solution). Show less

• 

  Buyagift & Red Letter Days (part of the Moonpig Group)

  Sept 2022 - now

  Reporting to the MD and overseeing various strategically important projects, notably leading the change programme following the acquisition of Buyagift and Red Letter Days by Moonpig Group. Overseeing and directing various workstreams encompassing all areas of the business. Working with the leadership to define goals and aligning the divisional teams from both the cards and experience sides of the business around those goals. Working with the leadership team to define and communicate a revitalised and refocused multi-year business strategy. Additionally responsible for embedding a delivery focused, company-wide OKR process, aligned with the company's strategic goals. Show less

  • Trading Director

    Apr 2024 - now

  • Strategic Projects

    Sept 2022 - Apr 2024