P Wibowo

Experience

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  PT Anugerah Lima Sempurna

  May 2004 - Nov 2005

  Sales Supervisor

  • Spearheaded the implementation and monitoring of strategic sales initiatives to meet targets across General Trade (GT) and Modern Trade (MT) channels.• Established and enforced customer credit limits to attain Accounts Receivable (AR) objectives.• Expanded market reach by growing the network of registered outlets.• Enhanced sales fundamentals by boosting the number of effective calls, active outlets, and improving forecast accuracy.

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  Konimex Group

  Jan 2006 - Jun 2011

  • Strategized and executed Business Development/Growth initiatives across General Trade (GT) and Modern Trade (MT) channels.• Led and monitored a dynamic team of Sales & Key Account Managers to enhance product Availability & Visibility.• Crafted innovative Merchandising and Promotion plans to meet and exceed sales objectives.• Fostered and maintained robust key account partnerships, optimizing sales through competitive pricing, product assortment, and stock availability.• Conducted comprehensive market analysis and surveys to gain insights into customer needs and behaviors.• Pioneered the development and expansion of local channels strategic for increased market penetration Show less

  • Head of Promotions

    Jan 2007 - Jun 2011

  • Management Trainee

    Jan 2006 - Dec 2006
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  PT Kraft Foods Indonesia

  Jul 2011 - Jun 2012

  Area Sales Executive

  • Strategically implemented and monitored sales initiatives to meet targets across General Trade (GT) and Modern Trade (MT) channels.• Expanded market reach through the establishment of a broader distribution network.• Drove brand growth by enhancing merchandising efforts and optimizing Sales Promotion Girls' productivity.• Boosted sales fundamentals through increasing effective call & active outlets and improving forecast accuracy.• Ensured optimal distributor stock levels to maintain a robust supply chain. Show less

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  Asia Pulp & Paper

  Jul 2012 - May 2022

  • Strategically defined, implemented, and monitored multi-channel growth initiatives (GT, MT, & AFH) to bolster profits and brand loyalty.• Established a robust distribution network, optimizing coverage management, sales fundamentals, and delivery efficiency.• Steered distributor partnerships to exceed sales targets, amplify profits, and achieve cost efficiency while minimizing losses.• Provided dynamic leadership, coaching, and motivation to sales teams, fostering a high-performance culture Show less • Strategically implemented and monitored sales initiatives to meet targets across General Trade (GT) and Modern Trade (MT) channels.• Expanded market reach by defining and executing wider distribution strategies.• Drove brand growth by enhancing merchandising efforts and optimizing Sales Promotion Girls' productivity.• Boosted sales fundamentals through increasing effective call, expanding active outlets, and improving forecast accuracy.• Ensured optimal distributor stock levels to maintain a robust supply chain. Show less

  • Regional General Manager

    Oct 2019 - May 2022

  • Area Sales Manager

    Jul 2012 - Oct 2019
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  Blibli.com

  May 2022 - now

  Head of Sales and Operations

  • Formulate dynamic sales and distribution strategies to optimize market penetration.• Conduct thorough market analysis, pinpointing trends and customer preferences to drive growth and increase market share.• Establish and pursue aggressive financial targets, crafting strategic plans to meet revenue and profit goals.• Regularly track sales performance and key financial indicators, pinpointing opportunities for enhancement.• Implement cost-control initiatives to boost profitability without compromising quality.• Lead the marketing team to ensure sales efforts are in sync with brand objectives.• Guide the sales team towards fulfilling set sales targets and objectives.• Oversee supply chain activities to maintain quality standards, control costs, and manage inventories effectively.• Build strong, dependable relationships with customers to encourage repeat business and loyalty. Show less