
Harold Cheng
Senior CG Artist, Character Team

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About me
Employee Experience Manager | UX | Project Management
Education

Nanyang Polytechnic
2005 - 2008Diploma Digital Media and Design GPA: 3.75/4.00Activities and Societies: Kendo - With support from the school, a couple of classmates (Perry YAP and Clara CHUA) and I managed to win the Autodesk Media & Entertainment Award for our sequence 'POISON' at the e-magiciens Festival 2007 in Valenciennes.Awarded the Mediacorp Silver Medal for outstanding results in the course.

Google pour les pros
2021 - 2021Google UX Design Professional Certificate UX DesignTaught by Google professionals, the UX Design Certificate was a rigorous, hands-on program that covers the design process from end to end. Applying Design Thinking techniques, I learnt how to represent my users during user research, competitive audits, persona crafting, wireframing, prototyping, usability testing and iterating.

Bournemouth University
2010 - 2011MA with Distinction 3D Computer Animation GPA: 4.0/4.0An intensive course where I studied 3d modeling, computer animation principles and techniques. For my final project, I worked with my team to produce a short 3D animation which has since been featured in 3D World Issue #151.

Product School
2021 - 2021Product Management Certificate Product ManagementComprehensive 2-month course where I studied under Georgie Matthews, a PM from Facebook. I learned about the product development process, including planning product strategy, understanding the user and company context, working with Design and Engineering, devising a GTM plan and influencing without authority.
Experience

KOEI TECMO Singapore Pte Ltd
May 2012 - Apr 2021Senior CG Artist, Character Team• Worked on creative assets for more than 13 AAA games, and iterated based on internal feedback.• Managed team, prioritized orders and allocated manpower resources, resulting in an average order efficiency increase of 5% YoY.• Influenced communications between various stakeholders in Singapore, China and Japan to maintain an order completion rate of 100%.• Liaised with stakeholders to preempt and circumvent potential technical and strategic blockers for the team.

Self-employed
Oct 2017 - nowUX Consultant• Worked with Google, DBS, Smartcademy, INSEAD, CritCo and other companies in the gaming, fintech and education industries. • Worked with DBS and Google to plan user research and UX strategy, ideate low and high-fi prototypes, build wireframes and drive innovation projects• Worked with CritCo to project manage, develop and release 2 mobile games for iOS and Android• Provided design support for various INSEAD projects and initiatives.• Planned curriculum for Smartcademy's Design Thinking course and served as an instructor Show less

DBS Bank
Jul 2021 - Feb 2022UX Designer• Led a team to design, plan and facilitate over 18 user research workshops and 5 markets with cross-departmental participants.• Clustered and analyzed data to come up with actionable insights and recommendations.• Presented at DBS’s Transformation Festival 2021, a 5-day innovation event which was telecasted live, to over 20,000 employees company wide.• Collaborating with multiple stakeholders to present insights and secure buy-in from upper management.

JLL
Mar 2022 - nowWorkplace Experience ManagerAttached to DBS Corporate Real Estate Strategy & Administration's CEX Team helping to create an awesome workplace through various experiments and initiatives both physical and digital. BETTER WORLD CAFE• Product Owner for the employee experience at ‘Better World Cafe’, an 11,300sqft staff cafeteria at DBS Asia Central that drives sustainability through space design, operations and food. I work with an awesome, cross-functional team of stakeholders spanning ops, FM, Experience, Sustainability, Data, Comms and Events to curate a joyful physical and digital experience for our patrons.JOYWORLD• Product Owner for ‘Joyworld’, an internal pilot platform to collate department touchpoints and engage a dispersed, hybrid workforce. Led a team to:1. Curate a phygital experience for 492 registered players 2. Manage content and community to yield over 15,000 interactions with department initiatives and fellow colleagues. 3. Yield engagement figures averaging >75% vs 10-20% with traditional routes (EDM, Teams messaging etc)4. Secure a D-30 retention of 50% vs industry standard of 10%.FUTURE OF WORKPLACE• Assisting in the planning, launch and operation of various ‘Future of Workplace’ initiatives. Tasks include community management and driving engagement with experiments and data collection. Established synergy with ‘Joyworld’ features to drive a 60% increase in data collection engagement. Show less
Licenses & Certifications
- View certificate

Google Project Management: Specialization
CourseraSept 2023 - View certificate

Certified Scrum Product Owner® (CSPO®)
Scrum AllianceJul 2021 - View certificate

Certified ScrumMaster® (CSM®)
Scrum AllianceJul 2021 - View certificate

Product Manager Certificate
Product SchoolMay 2021 - View certificate

Using AI in the UX Design Process
LinkedInSept 2025 - View certificate

Visual Storytelling in PowerPoint
LinkedInAug 2025 - View certificate

Google UX Design Specialization
CourseraMay 2021 - View certificate

Verified International Academic Qualifications
World Education ServicesMay 2021
Languages
- enEnglish
- chChinese
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