Iulia Olteanu

Experience

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  Provident Financial

  Jun 2007 - Jun 2011

  • Customer Relationship Management Specialist

    Jun 2008 - Jun 2011

  • Customer Representative

    Jun 2007 - Jun 2008
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  HP

  Jul 2011 - Aug 2012

  Procurement Analyst
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  Eneco

  Jan 2013 - Apr 2013

  Marketing Research Analyst
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  SellerEngine Software

  Jan 2013 - Jan 2019

  As a Digital Marketing Communications Specialist, I played a pivotal role in crafting and executing strategic communication initiatives that amplified the online presence and brand messaging of our organization. My expertise lies in seamlessly integrating digital channels, creating captivating content, and targeted campaigns to engage and resonate with our target audience.My core responsibilities encompassed : • Content Development: Creating compelling and impactful content across various digital platforms, ensuring consistency with brand messaging and values. Developing and optimizing content for websites, social media, email campaigns, and other digital channels.• Campaign Management: Planning and executing end-to-end digital marketing campaigns, including social media promotions, email marketing, and online advertising. Monitoring campaign performance, analyzing metrics, and providing insights for continuous improvement.• Social Media Engagement: Managing and growing our social media presence by developing and implementing social media strategies. Fostering community engagement through regular interaction, responding to comments, and facilitating discussions.• Email Marketing: Designing and executing targeted email campaigns, ensuring personalized and relevant content. Monitoring email performance metrics and implementing optimizations to enhance engagement.• Analytics and Reporting: Utilizing analytics tools to track and measure the effectiveness of digital marketing initiatives. Providing regular reports and insights to stakeholders, highlighting key performance indicators and areas for improvement.• Collaboration: Working closely with cross-functional teams, including product teams, to align digital communication strategies with overall business objectives. Show less

  • Marketing Communications Specialist

    Jan 2015 - Jan 2019

  • Customer Support Specialist

    Jan 2013 - Jan 2015
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  SellerEngine Software

  Sept 2019 - Jan 2023

  Digital Marketing Manager

  As a Digital Marketing Manager, my responsibilities encompass a comprehensive array of tasks aimed at optimizing the company's online presence and driving strategic digital marketing initiatives and results. Key areas of focus included:• Formulating and executing the overarching digital marketing strategy for the organization.• Coordinating the allocation and management of the marketing budget across various channels, tools, campaigns, and conferences.• Monitoring and assessing web analytics dashboards and reports to inform the development and recommendation of multichannel digital marketing strategies.• Planning and executing content audits and strategies across diverse platforms such as blogs, social media, webinars, and ebooks, email, partnerships.• Developing and implementing the company's SEO strategy, including analysis and strategy execution.• Conducting SEO audits• Research innovative strategies to enhance website rankings, impressions, and click-through rates on search listings.• Performing keyword research aligned with company objectives to optimize existing content and uncover new opportunities.• Managing the content team, social media team and web dev to ensure relevance, currency, and alignment with Google's best practices.• Staying abreast of the latest developments in SEO through regular monitoring of popular publications, tools, and techniques.• Conducting regular meetings with product teams to provide updates on campaign performance and agree on action plans, while also staying informed about market competition.• Utilizing a diverse tool set and programs on a daily basis, including SemRush, Google Analytics, Google Search Console, Content King, SalesForce/Active Campaign, MailChimp, Trello, Canva, Formstack, Zapier, Elementor, WordPress, ScreamingFrog, and Office Suite. Show less

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  Good & Gold Marketing

  Oct 2022 - now

  • Craft overarching SEO strategies for US-based clients in the fields of e-commerce, hospitality, tech and software industry. • Develop and implement SEO strategies to improve organic search rankings and drive traffic. • Conduct keyword research and analysis to identify opportunities for content optimization and expansion. • Conduct in dept SEO Audits.• Perform On-Page SEO, Technical SEO, E-commerce SEO, Local SEO, Link Building SEO, Content.•Optimize website content, including meta tags, headings, and on-page elements, for improved search visibility. • Monitor and analyze website performance using SEO tools (e.g., GA4, GSC, SEMrush, ScreamingFrog, GTMetrix) to track progress and identify areas for improvement. •Collaborate with content creators, web developers, and designers to ensure SEO best practices are integrated into website updates and new content creation. • Stay informed about search engine algorithm updates and industry trends to adapt SEO strategies accordingly. • Manage link building campaigns to increase domain authority and improve search rankings. • Provide SEO training and guidance to internal teams to foster a culture of SEO excellence throughout the organization. Show less • Create reporting dashboards for all agency clients, ensuring they are optimized for accurate data representation.• Leverage marketing data analysis and analytical techniques to optimize performance and contribute to the overarching success of marketing initiatives.• Analyze and interpret channel mix performance indicators to lead data-driven decisions • Lead the resolution of cross-channel and technology-related issues and conduct thorough investigations into platform-specific concerns, such as broken pixels, missing conversions, integration glitches, email irregularities, and tracking inaccuracies.• Manage cross-channel integrations and technology, ensuring the optimal use of tools for specific purposes and channels.• Lead tagging and tracking efforts by establishing and maintaining pixels and tags consistently across all clients and channels• Participate in internal digital marketing agency strategy meetings, providing guidance on opportunities and planning resolutions for potential integration or measurement obstacles. • Implement and document new marketing platforms and best practices. Show less

  • Search Engine Optimization Channel Manager

    May 2023 - now

  • Marketing Operations Analyst

    Oct 2022 - now