Perla Aoun

Experience

• 

  Lancaster Hotel

  Mar 2003 - Sept 2007

  • Sales & Marketing Manager

    Oct 2005 - Sept 2007

  • Reservation Manager

    Mar 2003 - Oct 2005
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  Golden Tulip Hospitality Group

  Nov 2008 - May 2011

  •Defining the brand strategy. •Define the marketing budget by market/area / country.•Define and oversees the development of the corporate brand guidelines and ensures alignment with brand strategy on branding, advertising visual, brochure, packaging, collaterals, and digital assets.•Define regional marketing action plan & adapted tools per market (Direct Marketing, PR, Media, Digital) and sign off the local action plan and tools development.•Define the CRM strategies.•Ensure that CRM actions are managed in an integrated way and with clear view to establish a targeted personal relationship, focused on high value customers. •Monitor regional brand performance and defines marketing KPIs. •Develop a long term view on the data and research requirements for the brand.•Actively analyze and learn from competitor success and failures to benefit our own business. •Able to manage several Brand Positioning Statements concurrently as part of a brand portfolio and ensures clarity and differentiation between their roles.•Manage all above and below the Line requirements for regional / area tactical promotions by interfacing with creative and media agencies, from brief development to execution of the media plan. •Plan and implement global trade marketing actions e.g. blitzes and front-line incentive promotions, including development and production of materials, distribution of collateral across the network and periodic monitoring of results.•Evaluate campaign results and present post-promotion reports to ensure best practices are incorporated into future activities.•Define the optimum marketing mix to reach customers in their respective region, build new customer acquisition, migration, cross-sell and upsell campaigns to maximize shares and implement marketing plans to ensure business is on track to meet and exceed financial targets. Show less

  • Regional Director of Marketing & Communication, MENA

    Nov 2009 - May 2011

  • Business Development Manager pre-opening hotels MENA Region

    Nov 2008 - Nov 2009
• 

  ActionCOACH Middle East

  Sept 2014 - Mar 2019

  Director of Marketing and Franchise Growth

  • Build the brand presence and awareness in the Middle East • Design and implement a solid, fully integrated Marketing & Communications strategy for the company• Improved geographical reach• Strategic Alliance with major banks and governmental entities • Strategic leadership for defining the commercial path to growth of the organization • Plan, deliver, optimize & report on performance marketing campaigns that maximize sales, CPA and ROI across social display/programmatic & SEM/PPC channels• Set strategy, design and manage all digital contents in line with business requirements and priorities• Analyze and report the performance of campaigns and key learning to optimize future activities • Develop the Franchise guideline and lead generation process for the Middle East• Generate and Qualify Franchise Leads • Interview potential candidates as per the ActionCOACH interview standards. Show less

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  Fluent XP

  Mar 2019 - now

  • Regional Director - Channel Partnership & Customer Experience

    Jan 2023 - now

  • Director Of Marketing Operations

    Mar 2019 - now