Gary Woods

Experience

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  Mobil Corporation/Strasburger Enterprises

  Dec 1996 - Jul 2001

  Sales and Marketing Consultant

  •Leverage previous experience managing retail accounts, category management and retail merchandising to strategically increase market share and maximize profitability.•Mentored Marketing Managers and Associate Managers using my diverse experience to influence their personal and professional development as well as lead the markets to higher levels of performance.•Promoted a positive health and safety culture on site, improved safety results by over 100%•Full P& L responsibility, drove and shared best practice standards and processes to improve efficiencies and cost savings of over $3M•Developed store layouts, schematics, promotional programs and up selling programs that increased revenues by over 24% Show less

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  ExxonMobil

  Jul 2001 - Dec 2011

  Merchandising Specialist

  •Successfully lead the Corporate locations in Southern California; generating annual sales of over $100 million in category sales revenue with direct responsibility for leading 8 dedicated Marketing Managers and over 100 indirect Account Managers to ensure effective marketing strategy execution and achievement of sales and margin goals with all inside sales categories,•Instrumental in doubling in-store annual sales growth on an average per store basis.• Built long-standing relationships and cooperated actively with vendors to enhance product presentation and marketing methods. •Conducted store marketing inspections on a quarterly basis. Placed store equipment orders to provide visually appealing guest facilities. Tracked purchasing and sales trends to maintain full stock levels and increase margins.  •Collaborated with franchise group on marketing initiatives and programs•Responsible for opening new "On the Run" locations in the SoCal market and the associated marketing programs, including soft opening and grand opening events.•Continually monitored sales trends, singling out top-performing stores to foster competitive spirit within the group. •Orchestrated a quarterly Marketing Manager recognition award program based on sales, marketing inspections, inventory management and facility organization•Member of the California Grocers Association Show less

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  Circle k, Alimentation Couche-Tard, Circle k Stores, Inc

  Dec 2011 - Jun 2016

  Category Manager

  Managed categories for corporate and franchisee locations in the West Coast Market, with sales revenues of over $200M. Responsibilities included a thorough understanding of the competitive market dynamics, developing a plan-to- sell, increasing profitability through product mix and to grow market share. Successfully developed and executed promotional strategies and market events that led to incremental sales revenues, negotiated over $10M in promotional funding, advertising and promotional events with a zero budget from vendor alliances and forming relationships with the NHRA, Disneyland, NASCAR, LA Clippers, Lucas Oil off Road and others. Responsible for achieving monthly, quarterly and annual sales goals, managing marketing and advertising budgets as well as creating an integrated promotional go-to marketplace strategy. Dramatically grew the business segment, increased revenues by almost a 100% during tenure, with a direct margin contribution of over 43% and an estimated profit increase of over 50%. Surpassed the West Coast and national convenience store, as well as all Class of Trade in sales growth averages each year in the role. Contributing to the proven track record; product and equipment innovation evaluation, distribution programs and opportunities resolutions, contract negotiations, project management, sales incentive programs and business improvement training seminars and workshops.Recognized as CSP Magazines Category Manager of the Year in 2016 for Package Beverages.Four time Winner of the Circle K West Coast Region “Reach the Beach” annual sales incentive program.Participated and supported the American Red Cross and Special Olympics while at Couche Tard-Circle K. Show less

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  Space Jam Juice, LLC

  Mar 2017 - Sept 2018

  Developed strategic plans for multiple accounts that aligned with brand and category guidelinesDrove account growth, profitability and capitalized on product and pricing opportunities with innovative sales tactics to improve sales performance in the convenience channelImplemented product and brand direction within key accounts, lead sell in and sell through along with retail activation and merchandising teams to achieve sales growth within the accountCollaborated with category buyers to leverage competitive and market trends to build strategic sales Show less

  • National Account Manager

    May 2018 - Sept 2018

  • Key Account Manager

    Mar 2017 - May 2018
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  Reynolds American Inc.

  Apr 2019 - now

  Senior Territory Manager