Kristen Roy

Experience

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  Quarterdeck Restaurant

  Mar 2013 - Jan 2014

  Server

  • Provided first-rate customer service in order to create an enjoyable dining environment• Trained future employees on the restaurants brand and how be as a personable worker • Motivated customer loyalty by pitching them our weekly specials and reward opportunities

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  Mellow Mushroom

  Aug 2014 - Dec 2014

  Hostess

  • Organized restaurant sections to help prepare for fundraising and game day events• Generated floor plans and assigned sections to servers to help the restaurant run smoothly

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  Order of Omega

  Oct 2015 - May 2016

  Chapter Representative

  • Served as the liaison between Order of Omega and the Alpha Eta chapter at Florida State• Coordinated event attendance in Order of Omegas yearly philanthropies, Trick or Treat on Greek Street and The Greek Games, encouraging participation within the PanHellenic community while raising awareness towards a great cause

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  PointCatcher

  Jan 2016 - May 2016

  Marketing Intern

  • Constructed content and posted on several social media platforms to promote local business • Coordinated PointCatcher appearances at two local events, Spring Time Tallahassee and Slide the City, where we were able to advertise the companies brand and build on our buy local campaign

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  Delta Delta Delta

  Jan 2016 - Jan 2017

  Public Relations Committee

  • Attained position of Website Coordinator for the Alpha Eta chapter • Composed website design and content to promote our sisterhood while advertising upcoming events for our philanthropy

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  Citrix

  May 2016 - now

  • Responsible for all aspects of the Citrix global webinar program, the Customer Expert Open Discussion. Works with internal stakeholders to coordinate scheduling, create interview guides, website maintenance, and develop content plans. Targets customer invites via SalesForce reporting and promotes through email campaigns• Fosters and maintains relationships within our Customer Reference Program, showcasing customer success via customer events, content opportunities, customer panels, and reference webinars• Plans logistics for customer engagement activities at corporate and tradeshow events, including customer recruitment, session prep, and event execution• Acts as a liaison to Field Sales to partner with and support marketing initiatives, global strategy and overarching campaigns• Serves as internal communication lead for the Customer Reference program, sharing the latest references and program features through a variety of outlets • Train and closely aligns with regional sales teams on the Customer Reference program, reference sales tools, reference selling methodologies, and customer storytelling• Works cross-functionally with internal stakeholders to provide reference customers that support Citrix marketing initiatives• Tracks revenue generating marketing activities to assist with quarterly program metrics and reporting• Manages the global Customer Reference helpdesk, fulfilling sales and marketing reference requests via SalesForce• Maintains the Customer Reference Database in Salesforce, performing gap analysis, data integrity maintenance, refreshing and retiring old assets, website maintenance, and customer outreach Show less • Promotes customer success through bi-weekly reference communication to influence larger, more strategic sales opportunities and enhance reference database usage • Assists with the logistics and planning the VIP Customer Reception and Customer Engagement booth for Synergy 2017 •Continuously collaborates closely with my team to test, create, and launch new sales tool, mainly our customer call calendar, leveraging the CVENT platform making it accessible via salesforce.com to sales users • Executes reference call scheduling utilizing our customer call calendar tool while targeting potential registrants via salesforce.com analytics • Aligns customers who would benefit from a reference call to assist sales reps with current opportunities or to educate customers with current Citrix implementation needs • Constructs and refreshes presentation slide assets consistent with the Citrix brand guidelines while simultaneously retiring old assets • Proactively tracks revenue generating marketing activities to assist with quarterly program metrics and reporting • Updates "Request for Proposal" documentation via our Sales IQ platform with current Citrix mobility, networking, and desktops and apps customer stories • Performs a gap analysis within the customer reference database in salesforce.com and presents my findings to my colleges Show less

  • Customer Marketing Specialist

    Oct 2017 - now

  • Marketing Reference Intern

    May 2016 - Sept 2017
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  Hitachi Vantara

  Jul 2019 - now

  Customer Advocacy Program Manager

  • Successfully fostered strategic relationships with sales, marketing, solution, and partner teamsto identify and recruit top-tier customer references.• Worked with agency vendors to develop customer success stories in the form of written and video testimonials.• Collaborated cross-functionally with internal stakeholders to promote Hitachi Vantara's digitalsolution awareness and reputation through the integration of customer success stories into marketing and sales initiatives.• Partnered closely with the social team to ensure customer success is actively promoted through various channels.• Managed customer reference relationships for our digital solution portfolio in North America.• Assisted with sourcing customers for PR/AR marketing and sales reference requests.• Prepped customers for speaking opportunities and special events.• Developed and executed strategies to amplify the voice of the customer for Hitachi Vantara's digital solutions.• Created and delivered informational internal communications to promote new customer references in the form of newsletters.• Provided internal training to sales and marketing teams to improve processes and workflows. Show less