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Jonna Widell

Jonna Widell

Marketing Assistant

Followers of Jonna Widell415 followers
location of Jonna WidellNorrköping, Östergötland County, Sweden

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  • Timeline

  • About me

    Brand Manager @ SSAB | Marketing Strategy, Project Management

  • Education

    • Move Management

      2022 - 2023
      HGL Holmens Gemensamma Ledarutbildning / Holmen Group Management programme Business Administration and Management, General

      Holmen Group higher management programme, focusing on sustainable management. Group developmentBuilding a healthy feedback cultureSituational leadershipCoachingInclusive leadershipConflict handling and difficult conversationsBuilding trust in a team

    • Holmen

      2021 - 2021
      Managers programme Holmen Internal management course for managers within the Holmen Group

      Coaching, feedback techniques, management by objectives and change management.

    • Conversionista

      2016 - 2016
      Conversion Manager Web optimization

      Web psychologyConversion AnalyticsUser testing and Eye trackingPrioritizing, planning and following up experimentsConversion UXConversion CopyA/B testing

    • Resumé Akademi

      2017 - 2017
      Course Social Media Masterclass

      Identifying the correct channels for your target groupHow social media have developedWhat separates social media marketing from traditional marketingCreating a social media strategy that supports your business goalsOptimizing the media investment in social media

    • Älvdalens Utbildningscentrum

      2004 - 2005
      Eftergymnasial påbyggnadsutbildning Forestry

    • Mälardalens högskola

      2000 - 2003
      Bachelor's degree Marketing/Marketing Management, General

      Marketing and organization 10 p.FInancial control A 10 p.Informatics 10 p.Business English 10 p.Market surveys 10 p.Management and marketing 10 p.Strategies and the new economy 10 p.Thesis in business 10 p.

  • Experience

    • Holmen Skog AB

      Jan 2005 - Dec 2005
      Marketing Assistant

      Production of send outs to forest owners. Writing articles for customer magazine "Skog & Virke". Coordination of telemarketing and direct mail campaigns. Ordering material from advertising agencies and printers. Imaging and retouching, marketing support to sales staff within the Norrköping region.

    • Sensor Control Nordic AB

      Jun 2006 - Mar 2008
      Marketing Assistant

      Coordination of marketing activities and trade fairs. Production of ads, product brochures and newsletters. Maintenance and updating of website and administration of online product catalogue. Order handling, sales support and the overall responsibility for deliveries, logistics and transport agreements.

    • Holmen Timber AB

      Mar 2008 - Aug 2011
      Project Administrator

      Production of internal newsletters, development and update of external website and intranet. Planning and project management of events and company visits. Compiling project reports and financial project follow ups. Participation in procurement negotiations and responsibility for filing technical and commercial documentation.

    • Holmen Paper

      Aug 2011 - Dec 2024

      Driving the overall market communications strategy within Holmen Paper. Converting sales goals and market intelligence into market communications strategy. Defining activites supporting the strategy and ensuring execution and follow up. Resource allocation and time management for a high performing team. Member of Sales and Marketing Management team. Project management of web development, marketing automation implementation, content creation, customer journey mapping, conversion optimization. Responsible for external website and intranet. Planning, production and sending of digital newsletters, maintenance and development of external web presence and intranet. Editor for internal staff magazines, planning and production of internal events and external webcasts. Text production, graphic production of ads and send outs, project management.

      • Marketing manager

        Oct 2019 - Dec 2024

      • Online Specialist

        Oct 2017 - Oct 2019

      • Web Manager

        Aug 2011 - Oct 2017

    • SSAB

      Dec 2024 - now
      Brand Manager

      As Brand Manager for Strenx performance steel at SSAB,I lead the development and execution of global brand strategy. My mission is to build the brand, drive the marketing and support the sales of Strenx performance steel. In close cooperation with the product manager, the international marketing team, technical steel experts and the SSAB sales organization worldwide, I plan, conceptualize and manage complex strategic brand related projects and activities and work out creative concepts together with agencies and other vendors.By managing external and internal communication, online and offline, I ensure brand consistency and expanded brand reach to drive sales and revenue.I manage brand budget and monitor and report on the performance of marketing campaigns, including ROI and KPIs, to effectively allocate resources. Show less

  • Licenses & Certifications

    • SSI Dive Control Specialist

      SSI Scuba Schools International