Bryce Powell

Experience

• 

  InternalDrive Summer 2008 & Summer 2009

  Mar 2008 - Aug 2009

  Lead Camp Instructor

  • Taught Web Design and Flash Animation, Video Game Creation.• Managed weekly project uploading and backups.• Supervised camp relations and staff management.• Brown and Ohio State Locations.

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  ID Tech Camps

  Dec 2008 - Aug 2009

  Curriculum Developer

  • Developed a multimedia-based curriculum that covered web and iOS development that adhered to industry standards.• Available throughout camp seasons for Q&A and curriculum tech support for all camps nationwide.

• 

  IHeartMedia

  Jan 2010 - Sept 2023

  • As the Digital Program Director, I spearheaded a multi-channel strategy to grow the station's web traffic, online presence, and streaming audio outlets through social media, web, podcasting, and digital marketing.• Created and curated engaging content for blogs and social media, driving unique web traffic and overall site growth.• Orchestrated successful online contesting and station events, bolstering community engagement and loyalty.• Managed and executed tactics to grow station social media platforms, including editorial calendar planning, copywriting, execution, and reporting.• Provided high-quality photography, videography, and live-streaming services for station events and promotions.• Developed and implemented social media guidelines for on-air talent and digital advertising campaigns, streamlining sales and programming initiatives.• Collaborated with Account Executives to design and execute targeted advertising, email marketing, and brand endorsement campaigns.• Analyzed and optimized digital advertising campaigns to maximize ROI, producing comprehensive reports for internal usage and client recaps.• Managed multiple websites, including; 961Kiss.iheart.com, DVE.iheart.com, 1059TheX.iheart.com, BIG1047.iheart.com, 3WSRadio.iheart.com, and ESPNPGH.iheart.com• Some notable station events I participated in yearly: DVE Comedy Fest, 96.1 KISS Stuff-A-Bus, DVE Rocks Children's Radiothon, 3WS Winter Warm-Up. Show less

  • Digital Program Director - Pittsburgh

    Jun 2013 - Sept 2023

  • Online Content Coordinator

    Jan 2010 - Jun 2013
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  Coen Markets

  Sept 2023 - now

  • Digital Content Manager

    Jan 2025 - now

  • Social Media Manager

    Sept 2023 - Jan 2025