Rachel Edwards

Experience

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  WEFA, Inc.

  Sept 1997 - Jan 2000

  Electronic Publishing Coordinator, Strategic Business Group

  - Collected, edited and formatted documents in a variety of formats for electronic publication.- Assisted in development of key word search functionality, indexing, abstracting and tagging of documents.- Interfaced with online information vendors in a variety of support functions, including meeting technical specifications, implementing marketing programs and managing content flow. - Contributed to development of company-wide production standards for electronic publishing.

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  Engel Publishing Partners

  Jan 2000 - Jun 2001

  Web Administrator

  - Participated in planning and development process for new company website, including developing site map, determining content needs, and preparing development timetable.- Acted as liaison between company and outside web development team.- Reformatted and published content from three monthly hard copy publications to website.- Collected, edited and formatted daily press documents for online publication.- Supervised daily activities of Web Assistant. - Managed content flow of company Intranet. Show less

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  University of Pennsylvania

  Jun 2001 - Dec 2006

  Editorial Assistant, Diabetes Journal

  - Converted Journal operations from hard copy to online manuscript submission and review system.- Communicated with Associate Editors, authors, and reviewers to resolve technical issues and facilitate manuscript workflows, ensuring timely publication decisions.- Oversaw collection and processing of copyright forms for manuscripts accepted for publication.- Managed database of over 12,000 manuscript authors and peer review candidates.

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  Delaware Valley Regional Planning Commission

  Sept 2006 - May 2007

  Library Assistant

  - Maintained inventory of incoming journals, newsletters and technical reports.- Prepared status reports and retention records for materials to be archived.- Provided reference assistance to staff and visitors.- Cataloged internal publications.- Assembled and delivered interlibrary loan materials.- Prepared purchase orders for new materials.

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  QVC

  May 2007 - Jul 2017

  Media Asset Manager - Taxonomy & Systems

  - Managed team of Metadata Asset Administrators responsible for daily operations of Dalet Media Asset Management system, including completion of asset metadata, verification of asset legal clearances, development of on-air playlists, and ingesting of media assets.- Served as subject matter expert on cross-functional teams for high-level projects, providing expertise on asset management best practices, metadata standards, content hierarchies and taxonomies, naming conventions, and functional requirements.- Communicated closely with IT and Engineering personnel to ensure timely resolution of technical issues affecting Dalet users.- Provided support and authority on enforcement of metadata requirements, taxonomies and content organization, and workflow standards for diverse teams of MAM users. Show less

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  Campbell's

  Aug 2017 - Nov 2019

  Marketing Content Platforms Manager

  - Organized and managed the entire digital asset lifecycle from creation to distribution, production, and archiving.- Led decisions regarding taxonomy and metadata for asset classification and management.- Partnered with and solicited feedback from global business units and content owners as part of ongoing DAM program strategy, ensuring that all necessary teams are represented and that those in governance roles remain active and involved.- Drove consistency and compliance across all stakeholders on the processes, metadata, copyright, and permissions used in the system. - Maintained cross-team awareness and provided direction regarding DAM practices, including workflow compliance, asset storage, the use of AEM and BLUE, and any future asset management systems.- Provided ongoing training and promotion of the DAM system.- Gathered and tracked user and system performance feedback to ensure tools perform optimally.- Created and delivered best practices in order to improve the system, processes, service level agreements, and communication opportunities.- Collaborated with IT team on key decisions about DAM tools and troubleshooting of technical issues. Show less

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  W. L. Gore & Associates

  Nov 2019 - now

  Enterprise DAM Manager

  - Manage the delivery of services related to the DAM, guiding and supporting users in uploading assets, searching and retrieving existing assets, and ensuring that the DAM serves as the single source of truth for all final, approved assets. - Maintain a unified metadata strategy and architecture, and establish and promote best practices for the creation and management of metadata.- Create and manage workflows for ingestion, storage, archiving, and delivery of assets to DAM users.- Act as the point of contact for all users for training, troubleshooting, digital asset management best-practices, system improvements, and support.- Generate and deliver reports on DAM usage and make recommendations for improvements.- Lead requirements gathering, prioritize, and forge a consensus among all Gore divisional stakeholders for DAM enhancements and updates.- Serve as SME for all projects that involve DAM integrations. Show less