Hellen Parra

Experience

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  Grupo RBS

  Aug 2012 - Jul 2014

  Analista Sênior de Planejamento
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  Editora Globo

  Jul 2014 - Aug 2015

  Analista Senior de Marketing
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  Campus Party

  Oct 2015 - Mar 2016

  Coordenadora de Parcerias
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  Citrus7 Agência Digital

  Mar 2016 - Sept 2016

  Project Manager
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  Campus Party Brasil

  Dec 2017 - Jun 2018

  - Captação de patrocínio para as edições nacionais internacionais da Campus Party (BRA e ESP). Nos anos da minha gestão a Campus Party expandiu em 14 novos estados e internacionalmente, superando a meta global da companhia.- Gestão da carteira de clientes como: Ambev, Pepsico, Nike, Puma, Fila, Oracle, Microsoft, IBM, Google, Meta, Grupo Globo, Spotify, Netflix, Tv Record, Cartoon Network, Warner Bros, Fox TV, SYFY, Universal Chanel, Jornal Metro, Folha de S. Paulo, UOL e Otima. Reporte direto ao CEO e CCO. Show less

  • Gerente comercial

    Apr 2016 - Jun 2018

  • Marketing Manager

    Dec 2017 - Apr 2018
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  Omelete Company

  Apr 2018 - Jan 2021

  Executiva de contas

  - Negociação e criação de ativações de marca sob medida dos eventos: CCXP (Comic Con Experiencie), Game XP e Rock in Rio, entregando experiências de live marketing e projetos de mídia offline e online.- Gestão da carteira de clientes que inclui grandes marcas do varejo como :Riachuelo, C&A Pernambucanas, Adidas, Nike, Puma, Umbro, Submarino, Buscapé, Lojas Americanas, Via Varejo, Magazine Luiza, GPA, Extra Day, Zaffaria e BRMalls.- Interface com as equipes de Marketing, Design, Produção, Finanças e Tráfego. Reporte direto ao CEO e CCO. Show less

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  DRUID Creative Gaming

  Jan 2021 - Sept 2021

  Diretora Comercial

  Meu papel era desenvolver os negócios dos clientes da agência para que fossem recebidos no mercado gamer.Em poucos meses sob minha gestão a agência conquistou clientes chave em sua carteira como: Hypera, Grupo Mondelez e Mentos.

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  Time for Fun

  Oct 2021 - Apr 2022

  Gerente comercial

  - Gestão da estratégia comercial e captação de patrocínio dos eventos: Lollapalooza (Brasil e Mexico), Festival GRLS!Turá.- Atendimento às marcas e clientes globais da empresa como: Red Bull, Coca-Cola, Ambev, Pepsico e McDonalds, respondendo diretamente para os headquarters da empresa.

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  Riot Games

  Aug 2022 - May 2023

  Gerente de Atendimento - Contractor Riot Games

  - Gestão comercial do portifólio e conteúdo da Riot Games como: League Of Legends, Arkane, VCT e Wild Rift contabilizando mais de 10 milhões de usuários dessas plataformas tanto digitais como eventos.- Captação de novos parceiros como: Santander, Mastercard, Heineken, PUMA, Nestlé, Coca-Cola.

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  Magazine Luiza

  Apr 2023 - Dec 2023

  Coordenadora comercial

  - Responsável por mídia programática, branded content, creators e influenciadores, totalizando em mais de 100 soluções oferecidas e comercializadas.- Atendimento e gerenciamento direto com os as marcas Ambev, Unilever, Nestlé, Mondelez e Coca-Cola.

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  DigAÍ

  Jun 2024 - Oct 2024

  Business Development Consultant

  Development of Sales Strategies at DigAí: An Artificial Intelligence Solution for Recruitment and SelectionDuring my time as a consultant at DigAí, I focused on expanding the client portfolio, achieving significant results in sales KPIs. Additionally, I contributed valuable insights related to various areas of the company, such as Marketing, Public Relations, and Influencer Engagement, with the goal of increasing revenue volume. Over these months of consulting, I secured new clients, both direct and indirect, and established an active networking relationship with these clients to strengthen the company's market presence.Key Challenges Faced:- Development and implementation of personalized sales strategies for each client.- Prospecting and qualifying leads using artificial intelligence tools throughout the sales cadence.- Negotiating and closing contracts.- Monitoring and analyzing performance indicators, including NPS (Net Promoter Score).This period was crucial for consolidating DigAí's market position and exploring new growth opportunities. Show less

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  MCM Brand Experience

  Oct 2024 - Feb 2025

  New Business Leader | Oct/24 - Feb/25

  At MCM, I led the creation and structuring of the NEW BUSINESS area, focused on the company's entry into the advertising market and the acquisition of new clients, with the goal of increasing revenue and diversifying the portfolio.Key Achievements:- Creation of a New Business Unit: Developed and implemented processes, strategies, and goals to ensure profitability and traction in the advertising sector.- Strategic Rebranding: Repositioned the brand, aligning its identity and communication with market demands, increasing competitiveness and attractiveness to clients.- Marketing and PR Strategies: Leveraged insights to guide campaigns that attracted a diverse client portfolio and expanded the company's visibility.- Commercial Expansion: Acquired new clients and strengthened existing relationships, opening doors to unprecedented opportunities through strategic networking and marketing partnerships.Strategic Approach:- Strategic vision combined with practical execution, team integration, and agile adaptation to deliver concrete results, with a focus on creativity and courage.- Expertise in developing new business areas and exploring untapped markets.- Commitment to building long-term relationships with clients and partners, ensuring sustainable outcomes. Show less