Luise Marques

Experience

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  Moccato

  Sept 2016 - Aug 2017

  Marketing Coordinator | Branding, Growth and CX

  At Moccato, I played a versatile role that made a lasting impact on the organization. I was responsible for leading the Customer Experience (CX) team, ensuring seamless and positive interactions with our audience and Marketing team.Key Achievements:• Conceived and executed the monthly subscription club boxes, successfully cultivating a community of 2000 subscribers.• Implemented several co-branding strategies, fostering strategic partnerships to enhance brand reach and value.• Formulated and executed impactful content strategies across various platforms.• Authored website copy, blog posts, press releases, and other content, resulting in increased organic SEO traffic.• Developed and implemented a robust content marketing strategy, contributing to a notable 35% increase in leads. Show less

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  Dextra

  Jul 2017 - Jul 2018

  Marketing Manager | Branding & Growth

  At Dextra, the leading consultancy in the telecom real estate segment in Brazil, I undertook pivotal responsibilities that contributed to the company's success.Key Responsibilities:• Led the Branding Management efforts, defining and implementing strategies to enhance the company's brand identity.• Formulated and executed comprehensive go-to-market strategies, both online and offline, ensuring maximum market penetration and impact.Collaborated closely with the Commercial team on Growth and Sales Efforts, implementing Account-• Based Marketing (ABM) Strategies to drive targeted business expansion.•Established strategic partnerships with industry influencers, significantly boosting brand visibility and enhancing the company's reputation in the market. Show less

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  Estante Mágica

  Mar 2018 - Jun 2019

  I led the strategy, planning, and 360º management of the Marketing team, overseeing Performance, Social Media, Content, and Offline activities (Direct Mail, Events, PR).Key Responsibilities:• Coordinated and managed the Marketing team, ensuring seamless collaboration between Performance, Social Media, and Content divisions, as well as overseeing Offline efforts.• Orchestrated and coordinated various marketing initiatives, including events, webinars, and more.•Applied data analysis to interpret marketing campaign results, informing strategic decisions and optimizing overall performance in 30% YoY Show less

  • Head of Marketing (Interim)

    Jun 2018 - Jun 2019

  • Consultora de Inbound Marketing

    Mar 2018 - Jun 2018
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  Passei Direto

  Jun 2019 - Mar 2021

  Branding Manager

  At Passei Direto, I actively shaped the brand's presence on social media, orchestrating various campaigns in collaboration with influencers, creators, and other companies.Key Responsibilities:Provided comprehensive oversight for all brand assets and communicationsShared responsibility for the creation of an employer branding strategy, narrative, and brand positioning, strategically implemented on platforms such as Glassdoor, LinkedIn, Great Place to Work (GPTW), and the annual diversity calendar. Show less

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  UOL EdTech

  Mar 2021 - Aug 2022

  At UOL Edtech, I actively contributed to the success of a dynamic environment marked by digital products to Passei Direto.Key Responsibilities:• Provided oversight for all brand assets and communications within the Passei Direto vertical.• Shared responsibility for the employer branding strategy, actively managing platforms such as Glassdoor, LinkedIn, Great Place to Work (GPTW), and the annual diversity calendar.• Developed comprehensive communication manuals, tone and voice guides, and press releases.• Led the launch of new functionalities, products, and updates in the Brazil and Mexico markets.• Pioneered the establishment of the product marketing department, including the management of UX Writing and UX Research teams. Show less

  • Head of Branding and Product Marketing

    Jan 2022 - Aug 2022

  • Brand and Communications Manager

    Mar 2021 - Jan 2022
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  Galena

  Aug 2022 - Mar 2023

  Sr Marketing Manager | Brand, Growth & Product Marketing

  At Galena, I played a key role in brand management, product marketing, growth, go-to-market strategies, and content marketing. Key Achievements:Implemented data-driven service delivery optimization, leading to a significant 20% improvement in service response times and a 15% reduction in service costs.Orchestrated brand management initiatives, enhancing market presence and perception.Launched product marketing campaigns, ensuring impactful product launches and feature highlights.• Executed effective go-to-market strategies, fostering growth and market penetration.• New products launch strategy• Structuring and implementing CRM and Chatbot, focusing on the entire user journey and experience• CRM and performance media management, responsible for candidate acquisition• Brand management, user research and creation of the brand assets library• PR Management and developing relationship Show less

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  Estante Mágica

  Mar 2023 - Nov 2023

  Head of Marketing | Brand, Growth and Product Marketing

  At Estante Mágica, I was responsible for go-to-market strategies in Brazil, Mexico, and Colombia, with a focus on Growth, Branding, and Product Marketing. Managed acquisition channels, developed a compelling brand narrative, and executed successful product feature launches.Key Achievements:• Led successful launches of AI features• Collaborated cross-functionally with Tech, Product, and Sales teams to achieve generating 700k printed books and soft-launching a mobile game (iOS and Android).• Managed and optimized various channels, including events, PR, email marketing, WhatsApp, paid media, and social media. That comprehensive oversight contributed to a 6 p.p. increase in sales generated through organic channels• Directed end-to-end planning for 10+ corporate events, effectively managing budgets of up to R$500k. Notably, increased attendee lead capture by 50% year-over-year through curated experiences and seamless execution. Show less

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  Self-employed

  Feb 2024 - Aug 2024

  Brand Marketing Consultant
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  Empresa com Proposito

  Aug 2024 - now

  Head of Marketing