Janet Cai

Experience

• 

  Saatchi & Saatchi

  May 2017 - Aug 2017

  Account Executive Intern

  •Conducted market research for a leading automobile account, independently completed competitor analysis of 10 automobile brands, over 50 automobile products• Managed cold callings with 12 Sales VP, integrated online comments and consumers' social media profiles to develop customized promotion solutions• Assisted in the planning and execution of 6 campaign events, generated and presented presentation decks, delivered high-quality briefs to the project team. • Liaised closely with account and creative team, ensure all projects remain on deadline through effective internal communication and managing. Show less

• 

  Duke Kunshan University

  Oct 2018 - Sept 2019

  Branding and Marketing Specialist

  •Promoted the university brand through SEM campaigns. Conducted keyword research withGoogle Keyword Planner, built keyword lists and created ad copy. •Collected application data and analyzed background information of student applicants using Excel. Generated reports for team members to make marketing decisions.•Assisted the design and execution of T-edge 2018 Conference & Awards, an international conference with the brand partner TMT Post through effective coordination and communication. Show less

• 

  L'AMOUR BEAUTY TRADING LIMITED

  Dec 2019 - Dec 2021

  •Developed and implemented marketing campaigns on paid search and social channels (GoogleAds and Meta Ads Manager). Analyzed and presented monthly reports with Google Analytics.•Established and managed Instagram, Facebook and TikTok accounts to increase foot trafficto stores. Increased followers by 200% through creating consistent content and engaging withfollowers.•Managed an email database of over 3000 contacts. Increased sales by 20% by launching monthly email campaigns, including Back to School and holiday marketing campaigns.•Worked cross-functionally with Internal, Design and IT team members on campaign launches, and managed 20+ media relations through effective communication. Show less

  • Marketing Manager

    Aug 2021 - Dec 2021

  • Digital Marketing Specialist

    Dec 2019 - Jul 2021
• 

  One Firefly

  Apr 2023 - Aug 2023

  Marketing Coordinator
• 

  ThermoPro

  Aug 2023 - Jul 2024

  Social Media Manager
• 

  KINESSO

  Jan 2025 - now

  Campaign Manager, Search