
Tyler Brown
Department Manager

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About me
Builder National Accounts - Westlake Royal (opinions expressed here are my own)
Education

University of North Texas
2012 - 2016Bachelor of Business Administration (BBA) Marketing 3.65Activities and Societies: Honors Graduate - Cum Laude
Experience

Hobby Lobby
Mar 2010 - Aug 2016Department ManagerWorked in multiple positions and departments. Learned certain skills such as customer service and people skills that allow me to talk to potential clients with ease.Being at retail level has also given me first hand insight into what types of advertising and marketing really stand out to customers. I have a firm grasp on the importance of audience and attention to details.

D.R. Horton
Jan 2016 - May 2016Corporate Marketing Intern• Social media - planning, implementing, and executing marketing strategies, monitoring social media platforms, participate in engagement meetings that decide future marketing objectives for assisting division marketing teams, and increasing national brand awareness, create and collaborate alongside the social media coordinator in writing, planning, and scheduling content on behalf of the corporate brand social platforms. Assisted in creating audience for social media marketing advertisements. • Design – Created social media advertisements for Red Tag Event. Working on Design tasks, helping re-brand and re-position D.R. Horton, and brainstorming content and strategies. Show less

Denali Creative
Aug 2016 - Mar 2017Account Manager - Marketing SpecialistDevelop, implement, and track marketing campaigns using both traditional and digital marketing strategies. Manage multiple projects simultaneously while prioritizing as needed to meet necessary deadlines. Media planning and buying for TV, radio, print, and digital mediums. Copywriter for direct mail, marketing materials, and web to enhance client’s SEO.Work directly with optometrists, ophthalmologists, and dentists to develop marketing strategies. Ensure marketing materials convey product and procedure benefits, meet campaign objectives, and convey the proper message for their brand image. Show less

D.R. Horton
Mar 2017 - Aug 2020Digital Marketing Specialist• Social Media: Creation of company’s social media strategy and integrated marketing campaigns. Utilizing Facebook Ads Manager and Insights to create brand awareness and new lead generation, while continually improving on those metrics through testing and new initiatives. • Google Advertising/Website Monitoring: Utilize Google Adwords to create Search, Display, and Remarketing Ads. Monitor Google Analytics for website traffic, referrals, RFIs, digital campaigns, etc. Uses Google My Business to monitor traffic, calls, reviews, etc. • Content Administration/SEO: Back-end operational duties for the company’s website. Compose and develop SEO-friendly content for the website that effectively provides information on company products and services. • Email Marketing: Responsible for developing professional email marketing campaigns to promote products, events, and services. Determine target audience, devise campaign, and launch email campaign to generate leads. • Sales Training: Created curriculum for in-house sales training and continued education for entire sales team. Keeping sales team up to date on current marketing trends, applying them to sales tactics, and utilizing marketing to create new lead generation. • Graphic Design: Create all graphics for email marketing and social content as well as entire marketing campaigns with all necessary deliverables, ads, flyers, etc. to drive up sales. • Project Management: Ability to conduct business in a professional manner and interact with all levels of organizations, partners and vendors. Strong planning, organization, and efficient use of time. Able to maintain the highest level of confidentiality, multi-task between concurrent assignments, prioritize effectively, and work in fast paced environment. Show less

Hyphen Solutions
Sept 2020 - Nov 2022Business Development and Marketing Executive managing all marketing efforts for Builder Division products and software. To include print, social media, website content, SEO/SEM, PPC, analytics, reporting, lead generation, branding, sales, presentations, email campaigns, webinars, virtual and in-person events, strategy, and more.
Director of Marketing - Builder
Sept 2022 - Nov 2022Builder Division Marketing Manager
Sept 2020 - Sept 2022

James Hardie
Nov 2022 - Mar 2025Managing/converting the Top 55 Home Builders/Build to Rent builders in SFNC across the DFW metroplex
Regional Account Manager II
Dec 2024 - Mar 2025Regional Account Manager I
Nov 2022 - Dec 2024

Westlake Royal Building Products
Mar 2025 - nowSr. Account Executive - National Accounts
Licenses & Certifications

Retailing Certificate
University of North TexasJan 2016- View certificate

Social Media Certified
HubSpotAug 2020
Honors & Awards
- Awarded to Tyler BrownUniversity of North Texas Dean's List University of North Texas January 2013 - presentFor maintaining a GPA of 3.5 or higher.
Volunteer Experience
Class Teacher
Issued by Remarkable Healthcare on Aug 2011
Associated with Tyler Brown
Languages
- enEnglish
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