Jana Baumann

Experience

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  Daimler Mobility AG

  Sept 2015 - Sept 2021

  ▪ CRM Integration - Product Owner & Project Lead (Mercedes-Benz Bank) - Led Salesforce CRM data integration in Europe and Germany - Managed business and IT analysts and external suppliers team to meet project timelines - Reported project status to BU and IT management, covering budget, risks, and business issues - Coordinated roll-out strategy and use case implementation for European markets▪ Salesforce Marketing Cloud Rollout - Analyzed marketing processes, data sources, IT systems, and local pain points - Defined use cases and provided market consultancy - Ensured CRM connection to Marketing Cloud - Managed internal and external IT development teams▪ Eloqua Marketing Automation Tool Rollout (Global) - Analyzed marketing processes, data sources, IT systems, and local pain points - Supported local teams in measuring tool impact and value - Coordinated technical implementation with external agency Show less

  • Data Driven Marketing & CRM Integration

    Nov 2017 - Sept 2021

  • Strategy Consultant - Financial Services Europe

    Sept 2015 - Nov 2017
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  Mercedes-Benz AG

  Sept 2021 - now

  - Leading global harmonization and standardization of CRM using industry-specific cloud products- Defining product blueprint vision, timelines, and solution intent- Managing product capabilities, prioritization, and solution backlog using SAFe methodology- Aligning scope, timelines, and deliverables with global stakeholders- Guiding Solution Train to meet functional, technical, and business needs - Led Project and Business Architecture for industry specific cloud solutions- Aligned Marketing technologies system architecture and business process definition

  • Solution Manager │ Automotive Industry Cloud Solutions | Global CRM Solutions

    May 2023 - now

  • Project Lead │ Automotive Industry Cloud Solutions | Business Architect | Global CRM Solutions

    Sept 2021 - May 2023